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Knowledge Base Articles

  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • Is Your Wholesale Dropshipping Company Able to Deliver to Any Customer Around the Globe?

    It has always been a constant goal for all online sellers to continuously aim at improving sales in order to create a bigger room for more profit. One effective way of doing this is by achieving an ability to cater to all markets from any part of the globe. With the internet and wholesale dropshipping as tools, it is now totally possible to do so and provide the products that the customers from all parts of the world are in search for. Even newbie sellers like yourself can easily do this if you know where to start. The internet has definitely bridged all types of distance and has made the world smaller in terms of completing across the border business transactions. With online selling via the internet, you are actually inviting the entire world to be your market. Of course, what you need is a wholesale dropshipping company to partner with so that you can deliver products right at the doorstep of any customer around the globe. You will be able t   
  • Custom Sports Bottles Need to Be Well Designed and of a Good Quality

    Custom sports bottles are an excellent way for companies to promote their brand to athletes. Because hydration is a vital part of a competitor's performance, giving them high quality bottles that are easy for them to use and are convenient not only means that they perform better, it allows them to be constantly aware of your business whenever they participate in sports. This is important for several reasons. First, athletes tend to be very particular over their preferences. If you can snatch the attention of an athlete with a high quality water bottle, it is possible that they will return to your company in hopes of getting an exact replacement for a bottle that they like. This is highly useful, especially if you carry other gear designed for use by athletes. In addition to this, their water bottle is something that that see and use every time that they participate in sports. Because of this, the printing on your bottle can go a long way towards establi   
  • How to Find a Supplier to Export Products from China

    If you have an in on the market, you can be incredibly successful importing Chinese products into North America or around the world; however, China is hard! Language, different business practices, and the sheer volume of manufacturers means you need to go into China with a plan if you want to have a leg up on the massive competition, and to actually take advantage of the low prices on goods. We will focus on electronics and mobile accessories in this article; one of the biggest current exports for small businesses. Steps 1 Choose the right product(s). This can't be emphasized enough. The general rule is if you don't know a good deal about an industry outside of China you will never be able to make sense of it, or make good business decisions when jumping into China to find suppliers. Don't go into China just looking to take advantage of some mythical pot of export gold. Go because you know what product you wan