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Knowledge Base Articles

  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • How Importers And Exporters Can Benefit From The Canton Fair

    If you are into import and export and want to delve into China trade, then Canton Fair is the best way to enter into the Chinese market. The Canton Fair is one of the largest trade shows organized in Guangzhou China, catering to a variety of industries - both commodity as well as service. Trade shows, as many experts believe, are very important events for those in the import and export business. Under these circumstances, it is obvious that in order to make the maximum impact on your business, you should attend trade shows that will help boost your business. The biggest benefit of attending the Canton Fair is the sheer size of businesses or companies you will be dealing with. The Fair boasts of an attendance of nearly 50 trading delegations, comprising of thousands of companies, which opens a huge avenue for promoting your business. Secondly, Canton Fair attracts the best of international buyers, making it the best platform ever availa   
  • Top 10 Promotional Products

    Promotional products have been in use for quite some time now. They have become one of the most popular promotional strategy and marketing technique. Promotional products encompass in themselves an unimaginable number of products. Well every product has its own set of advantages there are some promotional products that continue to be on the top for certain reasons. Here are the ten most popular promotional products in the business. Promotional pens make for one of the best promotional products in the business. They have been in use for a very long time now and make their appearance almost everywhere. They might sound clichéd but the fact remains that they enjoy a wide reach and exposure. Promotional pens are a cost effective way to get your message across. Another very popular promotional product is promotional mugs. With the great printing area they offer they ensure that your message stands out. The excellent printing area allows you to use larger fonts and large sized   
  • Buzz Your Presence in a Refreshing Way With Promotional Water Bottles

    Promotional items have become a great way to spread awareness of your brand among your potential customers. Companies are quickly realizing this fact and are swiftly moving towards using free merchandises to promote their products and services in a very cost effective way. First of all advertising through television, print media and even internet is definitely costly, which consumes a major chunk of any company's marketing budget. That is where promotional products score a big way. They provide maximum area coverage with minimum budget. Promotional water bottles are perfect choice for promotion activities as they are extremely cheap and extremely useful. One of the biggest reasons behind the success of water bottles is that they are needed by everyone everywhere. All people irrespective of age and gender carry a bottle while traveling, jogging, exercising etc. Therefore, it is a perfect way to enter into the daily lives of customers. These bott   
  • Choosing a Safe Reusable Water Bottle For a Promotional Product

    For your customers' health and the health of the environment, choosing a safe reusable water bottle for a promotional product is very important. Everyone knows that the best way to go green with water is to drink it from the tap in a glass. But, that's not practical for people on the go. People on the go need something to put their water in. There are many different types of water bottles on the market. There's the regular plastic ones that you get from your grocery store or gas station. But, there are big problems with those. They are the worse kind you can choose to drink from because they are made of PET (polyethylene terephthalate), which leaks DEHP (Bis(2-ethylhexyl)phthalate) after repeated use and is a probable carcinogen. These also can harbor bacteria in the cracks and crevices, which is not good for health either. The plastic sports bottle is the next reusable water bottle, but is still not that safe. These are made out of po   

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