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Knowledge Base Articles

  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us   
  • Promotional Plastic Bags - What You Must Know Before Buying Them

    Promotional plastic bags have become one of the top advertisement methods used to successfully promote a business or service in the most cost-effective manner. Whether they are plastic, fabric or paper, customized promotional bags are perfect for customers when they leave your stores, carrying merchandise and food products, attend tradeshows, and go to food fairs. If you do your research well, according to the trade group Film and Bag Federation, most people will grab plastic first. Economically and environmentally, plastic outweighs paper in many ways: R approximately 94% less waterborne wastes than paper. Consumes 40% less energy than paper. Produces 70% less atmospheric emissions than paper. Generate under 80% of solid waste. Standard and reusable plastic bags cost one cent to make while paper bags costs four cents, which makes them ideal for advertising purposes. Y   
  • Cycling Water Bottle - The Environmental Drinking Gear

    Contrary to what its name might imply, a cycling water bottle is not actually just for cyclists or sport enthusiasts. The title of this kind of drinking bottle has is simply derived from its functionality and line of features. For example, its slick and portable shape makes it be able to be brought along by cyclists. Also, its retractable drinking socket makes it easy and convenient for cyclists to rehydrate even while they are in the middle of a pedaling. But, just as I've mentioned, this kind of drinking bottle is not just what its name suggests. The portability of a cycling water bottle makes it a good choice for explorers and travelers, or even for daily usage of people going about their business. Students, for instance, bring this kind of bottle with them to school in case they grow thirsty during and between classes. But not only that, as many environmentalist individuals and groups out there are recommending people to use this kind of wa   
  • Benefits of Promotional Umbrellas

    Advertising with promotional products like pens, caps, mugs, umbrellas, and many more may not be a ground breaking concept for you. For your company, this strategy can prove be a giant leap. You are bombarded with choices and products when you are searching for promotional items. Among all promotional items, if you are catering to a niche and valuable audience, promotional umbrellas can be a better choice compared to other promotional items such as pens, mugs, caps, keyrings, and many more. Promotional umbrellas are regularly used each time there's rain or on a bright, sunny day. These promotional umbrellas make a powerful impact on dozens of potential customers each time they're used. Many companies look at promotional umbrellas as a generous and thoughtful corporate gift. Promotional printed umbrellas are definitely a "step up" from the usual promotional items, and are well appreciated by loyal clients, especially, when they are caught in an unexpected thunderstorm. Wh   
  • Think Ahead With Promotional Gifts

    Marketing experts, across the globe, are unanimous in two points with reference to promotional gifts:- Any company can use promotional gifts to promote their business The future use of promotional gifts will only increase and they will be more effective in times to come. What makes promotional items a promotional vehicle of the future? Online experts believe that in future companies will try to concentrate on selective audience and will focus their strategies on niche markets. A research paper from Baylor University indicates five recent trends in relation to promotional products:- Advertisers are only beginning to learn the advantages of a complete marketing strategy comprising of both mass media advertisements and promotional gifts. There is too much congestion in the mass media which is creating an ever-increasing opportunity for promotional gifts programs. Companies have realized that in case of mature markets, especially i