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Knowledge Base Articles

  • Starting a Business in Shenzhen, China - 5 Reasons to Do So

    Shenzhen, China is the centre of the country's economic miracle. In just over 30 years Shenzhen has been transformed from a tiny little fishing village to the most prosperous "Special Economic Zone" in China. Because of this many companies look to open their first Chinese office in the city and there are certainly many good reasons to do so. So here are five of the best to get you started. Proximity to Hong Kong Hong Kong is only a few miles away and there are multiple easy to access crossing points dotted around the city. The busiest border point is Lohou where tens of thousands of people sally back and forth every day. For expats this means it's both convenient and cheap to get into Hong Kong with a round trip journey on the island's MTR system costing around 100 HKD (around $13 USD), and station hopping between points after crossing the border is good value too (usually no more than 10 HKD). For businesses that mea   
  • Increasing Sales Through Promotional Water Bottles

    Circulating promotional goods in the market with labels, logos and slogans of companies is considered a very effective way of advertisement. Companies release these promotional goods based on the customers they need to reach. Promotional water bottles are one among those promotional goods which have been released by most of the companies. They are a major attraction in sports events or among the competitors. These are an effective medium of communication because it spreads the message of good health. Promotional water bottles have a higher capability of display, due to its larger area it provide better visibility of the label, logos and slogans and they need not be crammed together making it difficult to be read by the observer. When designing promotional water bottles its size, shape, grip also have to be taken into consideration. The bottles must be easy to hold and accommodate if used for jogging, trekking, cycling etc. If a promotional wa   
  • Being Innovative With Promotional USB Flash Drives

    Promotional USB thumb drive is becoming one of the most popular products that are being gifted by various companies these days. Anyone who uses computer system needs to compulsorily have it. This little tool is a simple and portable memory storage device, which can store large amounts of data and can be easily carried in the pockets. The earlier versions of portable storage devises like the floppy drive had limitations of being bulky and with little storage capacity. USB flash drive has overcome such limitations in a big way. These storage drives are used by people worldwide, as they are portable and extensively used in storing many things besides data. To mention a few, people use them for saving pictures, music and videos as well. Hence, this little device is strategically used as promotional product. This little product can effectively promote your business if used as promotional merchandise, especially because of its durability, po   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • How Much to Spend on Promotional Gifts

    Promotional gifts come in all shapes and sizes. They also come with all sorts of price tags attached. Although you don't want to break the budget with the money you spend on promotional gifts, it is also extremely important to keep in mind that your promotional gifts are important and that you do have to fork over some cash for them. How do you determine how much to spend on promotional gifts? Here are a few things to keep in mind when you're setting that budget: How large is your company? The larger your company, the more you'll have to spend on promotional gifts, especially if the goal of the promotional gifts is to help your company grow. Of course, your budget overall will be much larger with a larger company than with a mom-and-pop shop. In general, think in terms of percentage of the overall budget instead of in terms of dollar amounts. Who will receive the promotional products? Promotion gifts that you give away at a state fair will be much le