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Knowledge Base Articles

  • How To Define Promotional Products

    As a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items. Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products. The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used. Rewards for using promotional products Promotional products are flexible, subs   
  • How Can Wholesale Dropshippers Help?

    Drop shipping has become a popular supply chain management option, especially for those who are selling online through auctions or eCommerce sites. Why? The reasons are many, but in general a wholesale dropshipper can help you run the kind of business you want, how you want, and when you want. The service that wholesale dropshippers offer is one of convenience and efficiency. By employing this business model you can avoid a lot of the problems and headaches that are associated with more traditional shipping methods. The drop shipping business model consists of the retailer discovering, listing, and promoting a product. This product should be well researched so you know whether the item is in high demand. Then, if your wholesale dropshipper carries it, you can list it on your eCommerce site or online auction. And this is probably the largest benefit of wholesale drop shipping. All the retailer does is post the item. The actual    
  • Wholesale Business Gifts - How to Get the Best Deal

    Whether it is a small business or a large company, promotional advertising is the star of the show. Many large firms are employing the art of advertising by giving away their own brand. Indeed, using promotional products is very effective in selling your brand. Everybody loves receiving gifts, tokens, and other Wholesale Business Gifts for free, especially if they are rendered useful to the receiver. Practicality is the name of the game. Choosing your promotional business gifts should be on a utilitarian basis. Moreover, there are three reasons why companies make use of corporate gift giving. First, they serve as thank-you gifts for your clients and employees. Second, it makes you look generous and that you will gain more loyalty. Third, they will advertise your products for many years even if you are just sitting in your desk. Set Up the Plan Choosing the right products is a little bit complicated. You have to consider a lot    
  • Buying Wholesale - Up to 75% Off RRP - Find Out Where

    Ever wanted to operate your very own wholesale business, buying designer clothing, consoles, ipods, cameras, television sets, novelty items and other countless hot selling consumer durables that people just can't resist? After all, we do live in an age where people are easily seduced by gadgets and designer labels. Well, it's possible. In fact, relatively easy, that is if you can find those wholesalers and dropshippers who sell at low prices that we all look for, but fail at the end. That's where a simple, established and easy to use wholesale directory comes into essential play. It's those popular directories where today's hot eBay Powersellers and Amazon giants are getting their suppliers from. However, there are a number of wholesale and dropship directories out there, the question is, which one do you go for? Any truly successful online retailer will reveal to you that the secret to their success lies behind their supplier list. Those are t   
  • How to Find the Best Promotional Items and Corporate Gifts

    As a business owner or corporate gift buyer you know how hard it can be to find just the right promotional items or business gifts. Do a search on Google and you have literally millions of choices staring you in the face. It's hard to find the best deal on the best item. But all that's about to change. I worked in the industry for years and I can tell you that there's a lot of money "left on the table" when you're looking at higher end products and plenty of "overstock" options when looking for the good old cheap promotional items like pens and key chains. For this article I'll focus on corporate gifts and business promotional items. More specifically let's look at those that can be laser engraved since these often carry a higher perceived value by the recipients (when fine woods are engraved, etc.) The first thing you want to do is get some inside information on what the promotional company is paying for a product versus what it charg   

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