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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Promotional Merchandise-The Affordable Way To Advertise Your Business

    Achieving success and enviable profit margins are the objectives for most corporate professionals. The objectives may be clear cut. However the path to reaching these objectives may not always be as clear. You are an astute business person and therefore you are quite aware that advertising your business is a necessity, albeit it is often a difficult and expensive requirement of business. Do not let the task of corporate advertising take a toll on your finances or your mental health. Promotional merchandise is the affordable, stress-absent way to advertise your business. Consider that printed and promotional merchandise items are very affordable, and effective walking billboards that advertises your business wherever they go and around the clock. Try that with any other form of corporate advertising and you are more likely to bankrupt your finances than to build enviable profit margins for your business. You have most likely invested sums of money into advertising plans t   
  • Being Innovative With Promotional USB Flash Drives

    Promotional USB thumb drive is becoming one of the most popular products that are being gifted by various companies these days. Anyone who uses computer system needs to compulsorily have it. This little tool is a simple and portable memory storage device, which can store large amounts of data and can be easily carried in the pockets. The earlier versions of portable storage devises like the floppy drive had limitations of being bulky and with little storage capacity. USB flash drive has overcome such limitations in a big way. These storage drives are used by people worldwide, as they are portable and extensively used in storing many things besides data. To mention a few, people use them for saving pictures, music and videos as well. Hence, this little device is strategically used as promotional product. This little product can effectively promote your business if used as promotional merchandise, especially because of its durability, po   
  • Promotional Water Bottles To Keep Every Business And Individual Stirring

    Two of the key causes of car and road accidents are driving under the influence or being drowsy while on wheels. It is a pity that these kinds of reasons can wreck someone's life in a split-second. To be able to wake the people's consciousness about responsible driving, a certain campaign called Drowsy Driving Prevention Week was devised and it takes place during the month of November. Aside from generating campaign programs like information drive to drivers, it will not be complete with the use of informative reading tools which contains rules and guidelines regarding road safety and responsible driving. Moreover, there are also personalized products to help the campaign magnetize more persons and promotional water bottles are the optimum products to take the responsibility of keeping each being abreast while on the road. Why Personalized Water Bottles? Caffeine is said to be a stimulant. This substance than can keep you consci   
  • What to Consider in Starting Up an Online Retail Marketing and Promotion Business

    Every business's objective is to purchase products as economical as possible and make a profit from selling it at a higher price. This is the first rule of marketing / promoting at retail. Online sales abide by the same procedure. The advantage of selling online is that expenses are considerably reduced; as are the initial outlay in commencing your business. A desktop or laptop with a broadband or cable connection is your first requirement; along with a competent and reliable wholesale supplier / manufacturer is a pre-requisite. Researching and sourcing a wholesale supplier is easy. Go to the SaleHoo site. Mark Ling and Simon Slade founded SaleHoo.com. Both are from New Zealand. SaleHoo was initially launched in 2005. SaleHoo assists marketing / promotion retailers source and partner wholesale suppliers / manufacturers. SaleHoo's enormous directory contains details of worldwide suppliers / manufacturers and their products. A sma