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Knowledge Base Articles

  • Wholesale Gifts - How To Create Business & Loyalty

    The wholesale gifts industry is estimated to be in $18.01 billion business by the Promotional Products Association International (PPAI). On the PPAI site, they explain how companies now have a more significant grasp of the important correlation between promotional products and business growth. Just think about for a minute how important of a role gifts play in building a business. Being able to give that strategic gift at the right time to the right client is key. It is not because you're bribing your client to do business with you, however it is because you are aware of what they like and you prove to be thoughtful enough to spend your time and money on their needs. That is why the wholesale gift industry is so huge today. We are in the sports memorabilia industry and hundreds of huge corporations purchase sports memorabilia and collectibles to give away to their clients, customers, and employees. Sports incentives work very well beca   
  • Eco Friendly Water Bottles - A Step Towards Greening Your Business

    Okay, you're ready to start going green with your business, right? That's a smart move because these days customers are pretty keen on which businesses are good for the environment and which ones are lacking in the "green" world. And when your customers know that your business is eco friendly, they will be more likely to buy from you. They trust that you are a good business. Being eco friendly sends the right kinds of messages to your customers and potential customers. Maybe you have already been taking a few steps towards a green business. You could be giving away custom logo bags, which are great for the environment because they are reusable and some are even biodegradable. Or maybe you have been thinking about taking steps towards going green, but have not taking any action. A great step for any business that would make them a little greener would be to use promotional eco friendly water bottles. People, today, realize that drinking   
  • What Is A Promotional Item?

    A promotional item is an article of merchandise that is used as marketing an advertising. A promotional item usually has the company name, logo and or message emblazoned on them. Promotional items are also commonly used for advertising specials, gifts to clients, awards and commemorative awards for staff and premiums. Promotional items are usually found at trade shows and in mail order, however many promotional items are given away in increasing numbers in other ways and means as well as part of a marketing campaign. Today, many businesses distribute promotional items to target markets of potential clients which generates measurable results, especially when you consider the cost of many promotional items to be quite inexpensive. Many politicians also use promotional items to promote their candidates and causes. Promotional items can be found in schools and organizations as well as awareness raising campaigns or to help raise funds for the program. There are many ex   
  • Promotional Items - Any Time is a Good Time

    If you are thinking of adding promotional items to the scope of your marketing techniques, congratulations. The statistics prove that promotional items increase the effectiveness of several aspects of any business. They can assist you in establishing your brand, enhancing brand identity, encouraging would-be clients to choose you over other competitors. They also have the power to generate fresh leads and raise the response rates for direct mail strategies. Furthermore, promotional products add to the success of trade shows and in the end facilitate customer loyalty. The next opportunity for you to invest in a promotional product campaign is just around the corner. Reflect on the following examples for inspiration on your next marketing strategy. o Build customer loyalty. Promotionals can help your clients establish positive associations about your company. Free products make an impression and increase the likelihood that people will return to your business. The studies    
  • Promotional Water Bottles Are a Good Way to Promote Business

    Promotional items are a good way to promote the business as these help in the advertisement of goods and services. There are various promotional goods that a company can use. The choice totally depends on the purpose of the promotional materials, the budget and most importantly the target audience. The promotional items that a company chooses should be something which appeals to their potential customers. Promotional water bottles which carry the logo of the company are one of the best promotional items that a company can give out to employees and customers and clients. These are something which really appeal to the recipients and are liked by them all. The promotional water bottles are a good way of promoting the company as these can easily carry the logo of the company and these are not very expensive also. These bottles can be used by the recipients in their daily life and these also remind them of the company as they see the logo of the com