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Knowledge Base Articles

  • Imported Promotional Products

    Taking advantage of imported goods has always been a winning card when it comes to small businesses, the basic concept behind doing business with offshore companies is that they are able to provide a good product which has a lower cost of production thus bringing down the expenses of those who purchase such imported goods. When it comes to promotional products for medium and small businesses buying items in bulk is a great idea to the fact that they are a lot cheaper because they are sold and purchased at wholesale prices which again increase the revenue margin and drives down expenses. Cost Effective Solutions When it comes to marketing and advertising small businesses are always looking for new ideas and marketing techniques which are effective and at the same time don't cost too much to execute. The basic idea behind promotional product marketing is that such products must be able to deliver to your advertising or your message time    
  • Customized Promotional Products: Perfect Business Branding Solutions for Increasing Sales

    Try to remember how you felt when you received a customised birthday cake with your name on it and was treated like royalty. "Awesome" probably describes this feeling you then had when people treated you this way. Every customised gift is relatable to this feeling and we often tend to become attached to the gift giver, emotionally or mentally. This fact has now been adopted and utilized as marketing strategies to increase business sales. Amid the contemporary cut-throat kind of competition, promotional strategy is considered to be the best method of increasing sales and is the "open secret" for staying ahead in the race. The sole purpose of promotional strategy is to introduce, persuade, and influence people; the same 3 "colours" that a sales strategy targets. Customized products impact enormously on both the giver and the receiver while providing the perfect business branding solution. Let's discuss how customized promotional products   
  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • The Custom Sports Bottle - The Smart Marketing Promotion Right Now

    Contemporary marketing and promotions benefit from the inclusion of a personalized sports bottle or custom sports bottle. They are the must-have, must-see accessory of every fashionable, environmentally active or socially conscious person this year. Increased warnings from the FDA at the beginning of 2010 about the environmental and community health hazards inherent in plastic water bottles has sent water executives and celebrity endorsers running for the hills. With renewed warnings about the health dangers of BPA (or Bisphenol A) and DEHP (Bis 2-ethylhexyl phthalate) on developing fetuses, infants, children, fish, and other wildlife; no one wants to be seen promoting what is quickly being labeled as the greatest preventable threat to public health and the environment. The press has been merciless, labeling bottled water as a major cause of infertility, birth defects including genital deformities, impotency, child obesity, thyroid complicati   
  • How to Make Custom Water Bottles

    Are you tired of carrying around the same old clumsy looking water bottle of yours around with you everywhere you go? The kind of bottle you bought off the rack at your local department store or gas station? Are you tired off the odd colors and the silly labels? Then why not make your own? Why Customize Your Bottle? Your very own custom made water bottle, personally tailored down to the very last molecule of shape of the bottle, through to every single splash of color on it façade and label. They can be geared to every single activity of your life. You can customize them to the various dynamics of your routine. For instance, you can customize them to the tone and design of your new mountain bike, so that its blends in seamlessly and serves as a perfect accessory. You could accessorize it to be your trusty companion on long walks in the park; you may take it with you on your adventures on the trekking grounds; alternatively, as your sidekick o