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Knowledge Base Articles

  • Managing a Publicity Campaign for Chinese Wholesale Products

    This article gives readers hints on how they can manage a publicity campaign for Chinese wholesale products without failing on different fronts. It will also provide some information on the best way of penetrating the market and staying relevant when new changes are introduced from time to time. Make sure that your presence in the market is on a firm footing There are many competitors that would like nothing more than to take your place in the market. China is very competitive and you need to consider the following measures as part of you rescue package: Website visitors: You need to be both artful and scientific in the way that you handle the visitors to your website. On the first instance you need to ensure that they are there for a long period of time. On the second instance you need to ensure that they actually buy the products that you are selling. The attraction is the contextual content that you set up. Try   
  • Why Use Promotional Sports Bottles?

    Are you looking for the ideal fund-raiser for your athletic club or sporting team? Do you need a promotional item that will get used and noticed at an outdoor event? Is your band playing at a festival and looking for a unique promotional item to sell and give away? Promotional sports bottles are the ideal promotional tool to use for any of those situations and far more. Why choose promotional sports bottles for your publicity needs? Here are seven good reasons why promotional sports bottles are an ideal promotional giveaway or publicity tool for any outdoor event and many indoor ones. Sport bottles are an increasingly popular way to tote along your favorite beverage. Sporting enthusiasts happily pay up to £15 for a sports bottle that suits their needs. Promotional sports bottles fit your budget. With prices running from 99p to £9, you're sure to find a promotional sports bottle that will meet your budget needs. Promotional sports bottles will fit yo   
  • Promotional Conference Folders - Ideal Giveaways at Business Events

    Out of the many promotional items and gifts, promotional conference folders are the best give-aways at business events, seminars as well as trade shows. These folders, available in designs and materials such as leather, synthetic as well as fabric can be easily personalised with your company name and logo on it. Conference folders can work to improve your brand image and get you all the visibility you need, primarily in two ways, i.e. your clients and customers and your employees.   Internal Brand Visibility  Your employees know how to ideate, manufacture, supply and market your product and services but don't often realise their relative importance, or for that matter, the scope and size of your business. Using common wholesale stationery may be convenient but may not always work to your advantage.  Check in various departments! Check for all that your employee needs to carry around during a normal working d   
  • How To Get A Chinese Visa in Hong Kong

    It came to my attention recently that a few travellers have had problems and issues getting visas for China. Everyone wants to visit the world's most populated country so I'm here with my latest visa advice for China!! I'm heading to China again soon for my 6th visit and I want to explain an easy and simple way for you travellers to get your China Visa - it's easy! All you need to do is... get yourself to HONG KONG! In terms of defining a country, as far as I'm concerned Hong Kong is one. It has its own currency, flag, visa regulations and national football team. It was also British for a while, and that ended back in 1997. These days, lots of nationalities can get to Hong Kong without a Visa. You will get a stamp on arrival at the airport. If you arrive on a UK passport you can stay for 180 days no problem! A lot of nationalities also get a 90 day entry stamp - check with your embassy. Hong Kong borders China, and there are about 5-6    
  • Promotional Products Don't Work, Unless You Do This

    Promoting your business is hard work! You have the aching head and feet to prove it. And if you're like most business owners, you're tired tired tired of purchasing promotional products that get little to no results. That's because you haven't done the most important thing first: plan. Yes, purchasing promotional products takes more than skimming through a mail order catalog or clicking to a promotion product site and placing an order. You need to put some time and thought in to what and how you plan to use the promotional product. You need to ask questions like what's the basic idea of this promotion. What results do I want? What IS the promotion exactly? Who's it for, youngsters or oldsters? Where do they live? If I received this promotional product, would I use it or toss it? Which is probably the single most important aspect of promotional items that marketers totally fail to consider. If they wouldn't use that cheap pen or soda can themselves, why would they t