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Knowledge Base Articles

  • Why Custom Water Bottles Are An Excellent Way To Promote Your Brand

    Customized water bottles featuring your logo or branding are an excellent idea for a promotional giveaway item that will fit in well with almost any event or situation that you can think of. These days pretty much everyone uses a reusable water bottle, not just for going to the gym but also to carry water with them on a day to day basis wherever they are going. A growing number of people take water to work, when out walking and even when running errands. When you put your brand on their water bottle you are guaranteeing some extra exposure for your company. Let's take a look at some of the main reasons why custom water bottles are a great tool in your marketing arsenal. Increasing Your Brand's Visibility As touched on above, handing out some customized H2O bottles can help to increase your visibility simply by getting your name and/or logo in front of as many people as possible. Even if we consider only the person who ends up receiving   
  • Promotional Lighters - An Enlightening Product

    It's a well-known fact that there are a lot of people in the world that smoke cigarettes. Smoking is one of those habits that are very hard to break. When someone lights up a cigarette, they usually use a match or a lighter. The next time someone lights up a cigarette with a lighter, why not help him or her to be enlightened to your company by giving them a promotional lighter? Branded lighters are not often thought of as a good promotional item, but take a look at the facts and see how lighters can help you to promote your business. 1. Promotional lighters are inexpensive One of the best qualities of a promotional item is a low price, and that is something that cigarette lighters have going in their favour. When purchased in bulk, lighters are items that are very cost effective. 2. Promotional lighters are a usable item One thing is for certain - a promotional item has to be used in order to be effective advertising. Given to the right people, the prom   
  • Promotional Items Offer a Wide Array of Corporate Benefits

    Promotional items and corporate gifts are frequently used by many businesses around the world, including Africa, for advertising and marketing. Items that are both attractive and useful are typically purchased in bulk from a wholesaler. The name and logo of the company or corporation can then be easily imprinted onto the chosen items. The benefits of using such items to promote your business are certainly numerous. Not only do such items make your business more visible but they can also help to encourage customer loyalty. If your company happens to be recruiting new employees, they can also assist in this regard as well. In addition to acting as marketing tools, many businesses also choose to give out promotional products to their employees as a way of strengthening those relationships as well. To get the most benefits out of corporate gifts and promotional items, it is important to be familiar with the types of items that are available and t   
  • Promotional Items - Any Time is a Good Time

    If you are thinking of adding promotional items to the scope of your marketing techniques, congratulations. The statistics prove that promotional items increase the effectiveness of several aspects of any business. They can assist you in establishing your brand, enhancing brand identity, encouraging would-be clients to choose you over other competitors. They also have the power to generate fresh leads and raise the response rates for direct mail strategies. Furthermore, promotional products add to the success of trade shows and in the end facilitate customer loyalty. The next opportunity for you to invest in a promotional product campaign is just around the corner. Reflect on the following examples for inspiration on your next marketing strategy. o Build customer loyalty. Promotionals can help your clients establish positive associations about your company. Free products make an impression and increase the likelihood that people will return to your business. The studies    
  • What Makes the Radio a Good Choice of Promotional Item?

    When asked to name types of promotional gifts, chances are that most people will immediately think of two stand-bys-pens and mugs. These are perhaps the two most commonly-used promotional items, and it is worthwhile examining what makes pens and mugs so popular. How does the promotional radio measure up to these old stand-bys? Price is perhaps the main factor that determines the popularity of the promotional pen, and in this regard, it is true that no other promotional item can measure up. Nothing beats the promotional pen in terms of expense. However, other types of promotional items definitely provide some advantages that make them valuable replacements for the pen. Two other desirable aspects of the promotional item are portability and practicality. A good promotional item must be portable, so that it can be easily transported both by the giver and the recipient. A portable item is more likely to be often used, particularly if it is small enough to be carried in a poc