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Knowledge Base Articles

  • Australian Promotional Products That Have Left Their Mark

    Australian promotions are often underrated in Australia for their quality and content. Australia actually produces a lot of major brands known around the world, and the promotional process is the main reason they're so well known. As a matter of fact, the "Australianization" of promotions has created a lot of major brand identities. Promotional products have been many and varied. From shrimps on barbies to Ugg boots, Fosters, Vegemite and Lexus cars, there is s a history of Australian products which have become household identities through promotion. All things Australian- Promotional products that keep on selling Australian promotions are very much lifestyle-based. The big names in Australian products are all linked to living-well in the true Australian sense. The famous brand name Eskies, for example, is a major promotional product. Any such product, to do with sport, all accessories, and any promotional image related to the iconic Australian sports, sells ou   
  • Top Things You Need to Know About the Wholesale and Dropship Industry

    Earning a living through eBay auction sites. Making money in eBay does not only involve knowing about your products well. You also need to understand and utilize the many techniques and strategies for you to get noticed in the vast world of online selling. Knowing how to promote traffic to your website is one important thing that you should learn. You can easily get a buyer if you know how to properly present your products on your site, as well as knowing the sales pitch. You also need to know what the buyers want so that you can provide them with what they need. Get your product to the top of the most wanted list through using the proper online selling strategies. Being on eBay is one thing to generate traffic to your online store, since eBay is the 4th most visited site in the whole world. Almost 35,000 people browse eBay every minute. Therefore, it is a wise decision to setup your online store within the confines of eBay, since it i   
  • How to Utilize the Promotional Items

    We all love to receive attractive freebies and marketing goodies that are distributed by companies during commercial events like trade shows and other events. As per the opinion of marketing gurus, companies that offer promotional gift products during trade shows enjoy a lot more customers and casual onlookers. Distributing attractive promotional gifts at various relevant corporate events and promotional meetings can be the corner stone of the branding and advertising strategy that will really help your organization enhance the existing relationships and build several new ones. Almost all businesses nowadays crave for rapid growth and are desirous to maximize their business exposure. To do this you would need be on your toes, anticipate your competition and ensure that you don't fall behind. When compared to all other marketing and promotional strategies, promotional printed items are obviously one of the best and proven strategies of building brand loyalty. The promotio   
  • 4 Promotional Items With Impact

    Promotional merchandise can be extremely effective in creating a physical presence for a brand or corporate image. The general rule is the better placed the merchandise, the higher the impact. Good quality promotional products, particularly long lasting items, have a continuum of uses and applications that make them work well in any environment. An imaginative promotional approach sticks, and it establishes a brand like nothing else. Types of promotional items and marketing values Promotional items are generally valued comparatively on their "retail" value. This is actually a pretty natural response to any gift item. Something worth $10 is more valued than something worth $1. With promotional items, therefore, the perceived value of the items is highly relevant. The novel, mid and high value promotional items, can be very good, even surprising, promotional assets. Their marketing value is considered higher than their retail value, mainly because they're very stron   
  • Wholesale Pens - Marking Its Way Up the Promotional Ladder

    One of the first things we must consider when choosing the right promotional product is its functionality. This is because people tend to use those things more often, which also reminds them more about the brand that you are trying to promote. And with this as a basic guideline in advertising, Wholesale Pens have always been an option for your giveaway. They come in different colours, designs, and materials that can suit any target market you have in mind. Types of Wholesale Pens Used for Promotional Purposes Roller ball pens. This is the most common type of pen most popular brands have. It offers precision in ink distribution, which makes it ideal for writing. These pens are usually given out to executives. Multi-function pens. This is the multi-coloured pen that is normally a four-in-one pen. This can be given out to students and office employees. Rubber gripped pen. Any kind of pen can have this feat