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Knowledge Base Articles

  • How Importers And Exporters Can Benefit From The Canton Fair

    If you are into import and export and want to delve into China trade, then Canton Fair is the best way to enter into the Chinese market. The Canton Fair is one of the largest trade shows organized in Guangzhou China, catering to a variety of industries - both commodity as well as service. Trade shows, as many experts believe, are very important events for those in the import and export business. Under these circumstances, it is obvious that in order to make the maximum impact on your business, you should attend trade shows that will help boost your business. The biggest benefit of attending the Canton Fair is the sheer size of businesses or companies you will be dealing with. The Fair boasts of an attendance of nearly 50 trading delegations, comprising of thousands of companies, which opens a huge avenue for promoting your business. Secondly, Canton Fair attracts the best of international buyers, making it the best platform ever availa   
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • 6 Ways to Put Promotional Note Pads to Work For You

    One of the most versatile promotional items is the ever-popular promotional note pad. This product can find a home with any company or client in any industry. Typically, note pads are used in offices as a way to quickly raise awareness among staff, while providing employees with a practical tool they can use to jot down important notes throughout the day.  You'll see that it won't take more than a couple of minutes of brainstorming to find a use for promotional note pads in your marketing campaign. Here are a few ideas you may never have thought of to get your creative juices flowing: 1. Put promotional note pads in new hire kits. Make new hires feel welcomed to your company by providing them with a promotional gift package on their first day. As part of this package, you can include useful imprinted items like promotional note pads that will help them complete their daily tasks. A quality promotional notepad will raise your employee's morale and show them    
  • Why Should I Use Promotional Items To Advertise My Business?

    There are so many reasons to use promotional items to advertise your business! How can the promotional items benefit your business and increase your sales? Check out these reasons: When you give out promotional items, it will be thought of as a "gift" by the person picking it up or receiving it. Most think of a "gift" positively, which will result in positive thoughts about your business. This is true no matter how the customer receives the promotional items. The scenarios are endless! At the end of a purchase, you could thank the customer with a promotional gift. At a conference or expo, you can have attendees sign up for a mailing list and not only get your future mailings, but get a promotional item. You can even give promotional items to your employees - like stress relievers or company shirts - and make them feel positively about the place they work. Promotional items make everyone and anyone picking them up feel appreciated    
  • Tips When Picking Promotional Gift For New Businesse

    Many business owners arrive at the conclusion that finding a promotional gift for their next marketing endeavor is the way to go. However, they may not know where to turn. There are hundreds, if not thousands, of companies across the internet that offer custom promotional items. While it takes time to sift through the actual items, it's less fun to scour the internet for a company with a proven track record of good customer service, fast shipping and corporate bulk order discounts. Here are a few places to check out. Are you on a shoe-string budget? Don't fret. There are cheap and effective ways of promoting your business, even utilizing the promo gift model! A site like "Poor Richards Promos" may be your best resource because they have a number of promotional gifts and logo products for less than $1. For instance, you can get promotional merchandise with your brand on it like 32-cent calendar magnets, 33-cent imprinted pens,