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Knowledge Base Articles

  • China Makes Christmas For the Rest of the World

    China is the world's biggest manufacturer of Christmas products. China exports nearly 2 billion US dollars worth of Christmas products per year with more than half going to the United States. Most of it comes from Shenzhen in South China's Guangdong province. There are over 3,000 factories in Shenzhen producing artificial Christmas trees. Christmas lights, ornaments and Christmas wreaths are also made here. These items are all made from plastic and metals. Shenzhen is on the coast about an hours drive from Hong Kong. Before 1985 most of these products were mass produced in Taiwan and Hong Kong where the labor was cheap and ports were easily accessible. Taiwan and Hong Kong were not under the strict communist rule of China. By 1985 Taiwan and Hong Kong had developed into huge exporters and their local labor costs had increased. They started looking for a place nearby to ship materials to for assembly by cheaper workers. At the same time China wa   
  • Custom Water Bottles Are the New Trend

    Water, our basic need and something that we are 60% composed of, can be used to fulfill the marketing purposes of our company. Water bottles are used in a very large proportion over the world and serve both the purpose of water availability and prevention. Marketers have found great opportunity in branding water bottle in order to promote their brands. Also, because of many colors and shapes available in poly carbonate bottles, water bottles have taken quite trendy shapes and designs. Therefore, water bottles serve the purpose of being the part of one's personality as it goes everywhere the person takes it to. By the time when we are exhausted, we require water to quench our thirst and the need this need is felt even more if we indulge our selves in sports or in the activities which demand arduous work. Therefore, we always require a can or a bottle which is filled with the liquid to quench our thirst. Marketers are always looking for    
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   
  • Promotional Gifts Need Not Be Extravagant

    Promotional gifts are one of the most successful ideas when it comes to promotion of one's business. They are the perfect advertising medium and the best marketing tool that you can offer to your business. Promotional products, owing to the wide variety of benefits that they offer to the user have become the favorite of every businessperson today. Promotional products are the popular thing today. Promotional gifts come in a huge array of options to allow everyone to choose what best suits their requirements. Promotional gifts include all time popular options like promotional pens, umbrellas, mouse mats, key rings, t-shirts, caps, clocks, calendars, notepads, conference folders, conference bags. All these options allow the user to choose whatever fits his or her budget. Promotional gifts also allow you to make a choice in the design, colour, pattern, and style so that you get exactly what you want. A common misconception that governs many minds as regards promotional gift   
  • Success vs Promotional Gifts

    Success is like having chocolates everyone wants them. But success does not come easy for any business organisation. A great deal of planning and hard work goes into making any organisation successful. Every one in the business tries its best to stay in the league. Promotional products today are being used to bring in success and new business opportunities. Promotional gifts bring in a great deal of benefits to their clients. Promotional gifts find various applications in an organisation. They can work as employee incentives as a gift of recognition to clients or as a token of thanks to your customers. Whatever the purpose may be promotional gifts offer an array of benefits to the user. They enhance goodwill, improve productivity levels, give a platform to promote the organisation, brand awareness, enhance customer loyalty, strengthen relationships with interest groups, and the list is endless. Any organisation whether small or big, irrespective of their size can avail t