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Knowledge Base Articles

  • Doing Business in Guangzhou China - Things You Should Know

    Guangzhou is China's third largest city; it sits in Guangdong province and is only a two hour train journey from Hong Kong. It's also less than an hour away from Shenzhen and thus offers convenient access to most of the manufacturing heart of the mainland. It is officially a "mega city" with a population in excess of 10 million people, making it more populous than quite a few countries and it can take a while to get used to the size and sprawl of the city. Guangzhou is extremely popular for foreign companies looking to get a hold in South China, it's location is extremely useful as a transport hub and it can be more cost effective than opening a base in nearby Shenzhen which is closer to Hong Kong and thus is more expensive for property as it serves as an overflow to the island's Special Economic Zone status. Setting Up a Business As with all cities in China there are only three vehicles for a foreign company looking to open a   
  • Promotional Gifts - Ultimate Business Strategy

    The four important components of marketing are: product, price, place and promotion. Promotion is the communication with clients or customers using advertising (print, T.V, etc), public relations, point of sale and word of mouth. To make your business successful or to derive expected business profits, you need to focus on these 4 P's. The fierce competition in the market doesn't give much scope to play with product, price and place. Every company more or less is on same ground on these. The fourth P i.e. promotion provides the cutting edge to the company. That's why companies use astronomical amounts of money to promote their products and services aggressively. In promotional campaigns, promotional gifts play an important role. So much so that it is often referred to as an ultimate strategy in promoting businesses. Why distributing promotional gifts is an ultimate business strategy? Experts online believe that promotional products are an ultimate business strategy becau   
  • Imported Promotional Products

    Taking advantage of imported goods has always been a winning card when it comes to small businesses, the basic concept behind doing business with offshore companies is that they are able to provide a good product which has a lower cost of production thus bringing down the expenses of those who purchase such imported goods. When it comes to promotional products for medium and small businesses buying items in bulk is a great idea to the fact that they are a lot cheaper because they are sold and purchased at wholesale prices which again increase the revenue margin and drives down expenses. Cost Effective Solutions When it comes to marketing and advertising small businesses are always looking for new ideas and marketing techniques which are effective and at the same time don't cost too much to execute. The basic idea behind promotional product marketing is that such products must be able to deliver to your advertising or your message time    
  • A Water Bottle With A Straw - A Useful Tool

    A water bottle with straw is a useful tool for a marketing tool or as an addition to any athlete's kit of equipment. Hydration is an important part of good health, which makes bottles of all sorts an ideal candidate for a good advertising campaign. As all people, not just sports enthusiasts, can benefit from having a high quality water bottle, companies are taking advantage of this to reach large audiences of individuals with a broad range of interests. This can lead to a unique situation for both the company and for the consumer. Whether you are looking for a bottle to call your own, or if you represent a company seeking to do expanded promotions, there are a few things that you need to keep in mind. A water bottle with straw can be used to ensure proper hydration. This is the most obvious use of this style of bottle. However, most people do not realise how useful these bottles are at preventing you from drinking too much too quickly. When the   
  • Insulated Water Bottles Are an Important Part of an Athlete's Basic Gear Kit

    Insulated water bottles are an important part of an athlete's basic gear kit if the sport is played outdoors. When you exercise or exert your body, it is important that you do not drink water that is either too warm or too cold. This is where the insulation found in some bottles comes in useful. By protecting the contents of the bottle from outside temperatures, liquids can maintain the same temperature for a longer period of time. This is particularly useful for long distance or timed activities, such as bicycle competitions and hiking. However, before you purchase any water bottle, there are a few things that you will want to keep in mind. First, not all insulated water bottles are created equal. There are many different materials that are used as insulation for these bottles. Depending on the type of insulation, the bottle may be designed for keeping beverages cold or warm. There are some materials that will handle either, though often not a   

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