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Knowledge Base Articles

  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • Promote a Special Occasion With Promotional Items

    Brand promotion is vital for any business to grow. Branding is one of the most vital concepts in current marketing and advertising world. According to the marketing honchos, branding is far more likely to be manufactured than it is to grow naturally. This means you have to look for ways to increase brand visibility and brand recognition. When it comes to branding, it can be boosted by promotional items by using two main aspects. Those are 'brand image' and 'brand recognition'. A successful and attractive promotional item will serve both of those aspects equally well. While you are choosing your promotional items for any purpose such as trade shows, conferences, conventions, exhibitions, marketing giveaways, 'thank you gifts', or employee incentives, make sure that they are well designed. Promotional items should be in tune with your company's image, activities, and plans, so that your business gets a relevant boost. In other words, if your gifted promotional items don't fit th   
  • Wholesale Pens Will Add to Your Promotional Merchandising

    Wholesale pens are an excellent variant for businessmen who need a bulk and budget friendly order. Wholesales have been always an attractive option thanks to the numerous discount systems, special offers, money saving schemes and so on. It is a very wise decision to consider the wholesale while planning your advertising campaign: without a doubt you will need a lot of promotional items to spread among a large number of people. So why to pay more if there is an offer to get in bulk at the very minimal cost? Keep your eyes open for wholesale offers, and you will be able to stick to the boldest plans without making holes in your budget. Wholesale pens will make it possible for you to get a required number of pens for all the promotional purposes you have in mind. You can be sure that you will not run out of stock while handing out your pens during an important event with lots of influential businessmen involved. It would be a pit   
  • Stainless Steel Water Bottles Are a Long Lasting Promotional Item

    Stainless steel water bottles can make an excellent part of a promotional or merchandise campaign. Due to their long durability and lifespan, these bottles are certain to last for years, especially if they are treated properly. Unlike plastic bottles, which may contain Bisphenol-A and are very difficult to clean, stainless is easy to clean and is often preferred by institutions that require the strictest hygiene guidelines. Because stainless objects do not retain bacteria when washed properly, these bottles are ideal for long term use. This is particularly important for those who participate in group sports or activities that may involve exposure to a lot of germs and bacteria. In order to was a bottle correctly, warm water and soap should be used and the bottle rinsed several times to ensure there is no soap residue left inside the bottle. When you are selecting which stainless steel water bottles to use in your campaign, there are a few thing   

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