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Knowledge Base Articles

  • What is the Real Deal With Wholesale Distributors?

    There are certain key indicators to recognize when sourcing goods and a prospective wholesale distributor. It may not always be easy to know if you are working with a real and a fake wholesale distributor but if you can figure it out you can certainly save your self lost time, money, and grief. Whether you are looking for a wholesale distributor for a home based business or researching new items for your inventory, you need to be on constant alert for the definitive characteristics to distinguish a fake wholesale distributor from the real deal to steer clear of the traps. It is the middleman gets the profits and benefits. There are a myriad of wholesale distributors online when you do a Google search and it is pretty good odds that it is a replica manufacturer or direct factory source. Large companies are contracted and take delivery of shipments on a regular basis by wholesale distributors for the simple reason that most of all the larger ma   
  • Promotional Gifts Don't Have to Break Your Promotional Budget!

    If there is one thing you have to do consistently when you own a business, it is advertise and promote. When your name is unknown, so are your products and services. No one will come looking for you if that is the case. However, when you give promotional gifts, you get your name out there to prospective customers and clients. Once your business's name is known, people will seek what you specialize in and allow you to work for them. The first thing to remember about a gift is you have to make it seem like something other than a token give away item. To do this, you need to make it look like a present. The easy way to do this is to place any promotional products into a promotional bag! Bags with tissue paper are currently a common form of "gift wrap", and when you have your business name right on the paper bag, it will put your company's name and logo in the mind of the gift recipient and anyone in their vicinity. With paper promotional bags starting at as little as £0.45, the c   
  • Using Custom Sport Water Bottles and Other Giveaways to Hone Your Business Presence

    One of the oldest rules of business is that you can't get something for nothing, which is only partly true. If you're trying to win new clients, you'll probably give and give some more before you finally receive. But the clients you're wooing will receive some corporate giveaways, objects that, when correctly selected, serve as both gifts and sales promoters. Promotional items range from the banal to the exotic. But regardless of which type you prefer, it's best to start by identifying items that reflect positively on your company and sync with your customers' culture. For example, it's a bad idea to give an energy efficiency company an electrical product that consumes lots of electricity for its size. Once companies narrow their potential giveaways to items that promote the right image and work with their client base, they usually select items that are inexpensive, useful, and have staying power, of which custom sport water bottles are a class   
  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than   
  • Making the Most of Promotional Merchandise

    Promotional advertising is one of the most cost-effective ways to advertise your business. Smart marketers know the impact that promotional items can have on a business. With the right items aimed towards your target market, your business can see a long-term impact, achieving a variety of company goals. Learn how your business can start making the most of promotional merchandise. You'll be surprised at how far one investment can take your business. What are your biggest company goals right now? Whether they're increasing sales, improving customer retention, motivating employees or a combination of these and other goals, promotional merchandise can be your best solution. There is a huge selection and variety of promotional items currently available on the market. From the trendiest piece of technology to mass distribution pens with your business name branded on the side, you can find the right promotional item for your business - and your target market. While searching th   

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