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Knowledge Base Articles

  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • Sport Water Bottles Are Crucial to Any Sports Person

    Sport water bottles are an important part of any athletes' general equipment set. Hydration is very important to keep the body functioning as good as possible. When you are not participating in sports, you need to make certain you keep enough fluids in your system to keep your performance at the highest level possible. However, sports bottles are not just for the athlete. If you are interested in improving your general health, drinking a lot of water and other beverages that are low in calories can help ensure that your body is as healthy as possible. Having a high quality bottle that is easy to carry around can do a great deal to help with that. The first step in picking out the best sport water bottles for your needs is to determine what sport or activity you are going to use the bottle for. Bottles with nozzles or flip caps are often preferred by cyclists because they do not require the use of both hands. However, these water bottles are not   
  • Custom Totes - Tailor-Made Bags For Successful Promotions

    There are actually a number of options for you to choose from the wide list of promotional items for your marketing campaign. Among these options are custom totes, which are great and effective advertising tools for your company. Promotional tote bags are also among the most cost-effective options that can help promote your brand, services, or products regardless of how the global market industry is. Considerably, these custom totes have a lot of successful advertising stories as well as its effectiveness in business promotion. Because of this, businesses now use these bags with increasing popularity and wide use. So if you are considering in having tote bags for your promotional needs, here are some great advantages waiting for you. Totes as Fashion Trend For one thing, custom totes are widely popular among professional women. Hence, these bags are also becoming a trend. Furthermore, these bags are also more than for fashion    
  • Are Plastic Water Bottles Eco-Friendly? Frank and True Answer Here

    If you ask me, are plastic water bottles eco-friendly, the frank and simple answer is going to be - No. On the contrary they are extremely harmful for the environment. The irony is that though many of us claim to go "green" and say "no" to plastic bags, we still continue to use plastic bottles! The funny part here is that unlike plastic bags which are harmful for the environment alone, the plastic water bottles are actually hazardous not only for the environment but for the user's health too. This is shocking as well as alarming. Here is why I answered no to the question - are plastic water bottles eco-friendly: - Plastic has the property of leaching into the water and contaminating it. Phthalates and BPA are the harmful by-products generated from plastic and consuming water containing these can cause various health problems. - These plastic bottles are not recyclable. In fact not many of us take the due care of throwing them    
  • The Top Ten Reasons Businesses Use Promotional Items

    Trade Show Promotion The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors. Customer Retention, appreciation Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom. Goodwill/ Enhance Image In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio   

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