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Knowledge Base Articles

  • Folders - One of the Best Promotional Gift Items

    It has been found that promotional gifts are very effective in enhancing the brand visibility of a particular company. But the choice of the promotional product matters a lot in making the campaign a success. The most important thing that you should take care while deciding for a promotional gift is the use of the product. You should always choose something which can be used several times a day so that it reminds of your company or product several times a day. One of the smartest promotional gift choices is the promotional conference folder. There are various benefits of gifting such folders as promotional gifts some of which include: The biggest benefit of gifting a conference folder or a personalized folder is that the product is useful for most people. This means that most of the people you gift the product will use it which automatically enhances the brand visibility of the company. Secondly the product is easily available and you    
  • Eco Friendly Water Bottles - Why You Need to Use Them and What's in it For You

    A little while ago I decided to have a paddle up a local creek in my kayak. What l found disturbed me. There l was enjoying the water, birds and trees, then, rounding a bend and under a bridge it hit me...No longer was l gliding through water but found myself plowing through hundreds of plastic water bottles! They were everywhere--on the banks, in the water, caught up in trees..a real mess. It got me thinking. What happens to all of that plastic. It doesn't break down and assimilate into the soil, it just continues. And that is the problem. Even if they were fished out of the creek, and I'm not suggesting they shouldn't be, most of those bottles will still end up as landfill, contaminating the soil. So--are plastic water bottles eco friendly?--no! What to do: The obvious answer is to limit the use of plastic water containers. Better yet, use eco friendly water bottles--refillable glass or metal ones, instead. Many wou   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • The Process of Distributing Promotional Items

    We have all heard of promotional items and even used them to our advantage. They are no longer a thing that is uncommon and something that is out of the box. You can find these promotional items almost everywhere no matter what the occasion. By the virtue of benefits that they have to offer to a business they simply make for one of the best business tools. From brand awareness to getting new customers for your brand they can serve your business with almost everything. There is absolutely no end to the benefits that these promotional items can serve you with. The process of using these promotional items is not as simple as it seems. Firstly the organisation that plans to use these promotional items studies the target audience that it caters to very closely and tries to understand its promotional requirements in a more elaborate manner. There is a great level of research that goes into it. This is not at all easy as one need to take even the minutest of aspects into account. The   
  • Starting a Business in Shenzhen, China - 5 Reasons to Do So

    Shenzhen, China is the centre of the country's economic miracle. In just over 30 years Shenzhen has been transformed from a tiny little fishing village to the most prosperous "Special Economic Zone" in China. Because of this many companies look to open their first Chinese office in the city and there are certainly many good reasons to do so. So here are five of the best to get you started. Proximity to Hong Kong Hong Kong is only a few miles away and there are multiple easy to access crossing points dotted around the city. The busiest border point is Lohou where tens of thousands of people sally back and forth every day. For expats this means it's both convenient and cheap to get into Hong Kong with a round trip journey on the island's MTR system costing around 100 HKD (around $13 USD), and station hopping between points after crossing the border is good value too (usually no more than 10 HKD). For businesses that mea