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Knowledge Base Articles

  • A Guide to Doing Business Face to Face in China

    Firstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa    
  • The Basics of Promotional Products

    Promoting through promotional products is a way of advertising companies or products with intent of gaining them exposure. This exposure is spread by means of various imprinted promotional products, or what are also referred to as advertising specialties and/or identity products. These products are issued with full intent on gaining prominence for that particular company. Once this is attained, success is assuredly underway. And, as a universal desire, success is what any company is after. Before achievement comes though, one must become aware of why promotional items are instituted and just exactly what their purposes are. Purposes and Uses of Promotional Items: In terms of concreteness, promotional items can be used individually or incorporated with other various media in rudimentary, effective or creative fashions. Business gifts, employee relations, orientation programs, corporate communications, incentives (for work, safety programs and purchasing) and trade s   
  • Promoting Your Winter Resort Or Hotel: Wholesale Hats, Scarves And Mittens

    Winter resorts and hotels located near winter sports hot spots need to constantly promote themselves because they're usually in direct competition with other resorts and hotels. If your resort is a popular destination for winter sports enthusiasts, you'll need to stand out from the crowd to capture the lion's share of the market. You may already have special discounts for ski lifts, discount coupons, and other standard marketing tools, but so does every other resort. Offering free gifts such as wholesale hats to each of your guests is a great way to stand out from the crowd. Wholesale Hats, Gloves and Mittens As Gifts Giving a gift to your guests is only as successful as the quality of the gift you choose. Typical marketing standbys like imprinted pens or plastic water bottles won't make an impression, but wholesale caps can capture your guests' attention in style. Almost everyone can remember losing a hat or gloves when they've gone s   
  • Wholesale Business Gifts - How to Get the Best Deal

    Whether it is a small business or a large company, promotional advertising is the star of the show. Many large firms are employing the art of advertising by giving away their own brand. Indeed, using promotional products is very effective in selling your brand. Everybody loves receiving gifts, tokens, and other Wholesale Business Gifts for free, especially if they are rendered useful to the receiver. Practicality is the name of the game. Choosing your promotional business gifts should be on a utilitarian basis. Moreover, there are three reasons why companies make use of corporate gift giving. First, they serve as thank-you gifts for your clients and employees. Second, it makes you look generous and that you will gain more loyalty. Third, they will advertise your products for many years even if you are just sitting in your desk. Set Up the Plan Choosing the right products is a little bit complicated. You have to consider a lot    
  • Promotional Caps Can Improve Your Brand Awareness

    Promotional Caps are among the best ways to improve your brand and market reach in the industry. For businesses and organisations that have tight budget on marketing, then using promo caps is a good way to channel your product, services, or cause to the people. There are actually hundreds of promotional products that can be used in advertising campaigns. Selecting the best item that suits your marketing needs is the initial step to securing successful promotions. While it is a common fact that caps are sold at reasonable price, it is still important to consider the following factors when buying caps for your marketing efforts. Quality Material First off, you must consider only good quality materials when purchasing promotional headgear such as caps. Choose a supplier that only offers durable and excellent materials when buying Promotional Caps. If you buy cheap caps, this will most likely create a negative impression on your customers.   

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