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  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • Promotional Water Bottles: How Do They Work As Promotional Items?

    It's hard to remember when plastic water bottles weren't around, whether in the gym, on the hiking trail, at sporting events, or in the park. Look in your kitchen cabinets and you probably have one, its body printed with a company's logo and contact information. That's because companies have long regarded reusable water bottles as great promotional items. But do they really work? At first glace, the idea that a drink container could increase a company's sales sounds zany. But small promo items do just that: present a company's information to as many people as possible, particularly customers and decision makers at potential client companies, in the name of drumming up more business. To determine whether an item will have its intended effect, it's best to examine it using the four criteria that predict most items' success or lack thereof: advertising space in terms of product scale, usability, appeal and longevity. Advertising Space    
  • Custom Promotional Items - Make Them Work

    How you can use Custom Promotional Items The best thing about custom promotional items is that you have a good amount of options. If you choose the wrong promo item, than you might do more harm than good. You have to be willing to spend more money on a product that will work instead of settling for a sub par promotional item. Your organization should pick a product that will work for it in a positive way. Say you work with school a lot, than try and pick something that schools can use to there benefit. Maybe binders? Custom Sweatbands for their schools basketball team? Maybe something for the professors to wear around. Once they have these they will be extremely appreciative and your company will get known throughout your community. The previous was an example of a small way in which you can use a promo item. A big example would be buying 20,000 headbands for New Years Eve in NYC. This unique promotional object would have your logo and a web ad   
  • Promotional Items For the Workplace

    Promotional desk and office items are said to be the fourth-largest product category in the promotional products industry. Promotional items for desk and office use are in demand because they offer substantial logo exposure. Consider the prescription and note pads that pharmaceuticals salesmen leave at doctors' offices. Some of these promotional items will find their way to receptionists' desks. Others will be used by doctors themselves. Imagine the number of people who walk in and out of clinics daily and see these promotional items. Another reason promotional items are a big hit in offices is that many of us spend a big part of our day in the workplace. The average worker spends at least 45 hours a week in the office. At his workstation, there's a logo-imprinted notepad, a ballpoint pen, a mug, and a photo frame. Imagine the number of co-workers this person has-those he works with directly as well as those who pass by his statio   
  • Who Buys Promotional Items?

    The promotional items and associated gift industry is a growth sector with sales soaring in to the billions. Have you ever wondered who buys all these promotional items? If you guessed that the top buyers are big spending blue chip businesses and organizations who want to advertise and market their product lines, you'd be wrong. An industry study identified the top twenty-five industries that purchases promotional items and gifts by the amount spent. The results below might well surprise you. 25. The petroleum industry, including gas stations, oil distributors and refineries 24. The travel industry, including airlines, bus, trains, cruise lines and travel agencies 23. Food processors and beverage bottlers 22. Retailers and shopping malls 21. Pharmaceutical and chemical companies 20. Utilities like gas, electric and telephone companies 19. Telecommunications companies like cell phone and internet provide   

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