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A Promotional Items PrimerIf you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't
Promotional Plastic Bags - What You Must Know Before Buying ThemPromotional plastic bags have become one of the top advertisement methods used to successfully promote a business or service in the most cost-effective manner. Whether they are plastic, fabric or paper, customized promotional bags are perfect for customers when they leave your stores, carrying merchandise and food products, attend tradeshows, and go to food fairs. If you do your research well, according to the trade group Film and Bag Federation, most people will grab plastic first. Economically and environmentally, plastic outweighs paper in many ways: R approximately 94% less waterborne wastes than paper. Consumes 40% less energy than paper. Produces 70% less atmospheric emissions than paper. Generate under 80% of solid waste. Standard and reusable plastic bags cost one cent to make while paper bags costs four cents, which makes them ideal for advertising purposes. Y
Seasonal Promotional Items - Think Beyond the HolidaysOne of the easiest ways to come up with new promotions for your business or organisation is to time your promotional items and business gifts with the seasons. Holidays are always good times for launching promotions, but there's more to the season than special occasions. If you pick promotional items that appeal to people during specific times of the year, you'll find that you get a much higher response rate than if you just send out generic promo gifts. Here are some ideas for taking advantage of specific seasons with your promotions. New Years Promotions Everyone is turning over a new leaf after the holidays - a new leaf on the calendar that is. Calendars are one of the best promotional items for the turn of the year - but bear in mind that you won't be the only one sending imprinted calendars to your customers in December. Make them stand out by choosing unique calendars, or by taking the idea a step further. You might choose Year-at-a-glance planners, or prom
Wholesale Drop ShippingWhat is wholesale drop shipping? First of all, Wholesale drop shipping should be explained. It's basically a middleman operation, because it eliminates the function of housing and distributing any inventory. In drop shipping, an e-commerce Web site retails products that its wholesaler sells. Once a consumer places an order on the e-commerce Web site, the order information is relayed from the e-commerce Web site to the wholesaler. Then, the wholesaler packages the ordered goods and ships them directly to the consumer, who placed the order. The wholesaler will even attach the E-commerce Web site's packing slip and label to the package being sent. This is the process that is called drop shipping. Disadvantages of wholesale drop shipping Now that we have broken down drop shipping, let's examine the major cons. Although drop shipping allows e-commerce Web sites to open up and function withou
Benefits of Promotional UmbrellasAdvertising with promotional products like pens, caps, mugs, umbrellas, and many more may not be a ground breaking concept for you. For your company, this strategy can prove be a giant leap. You are bombarded with choices and products when you are searching for promotional items. Among all promotional items, if you are catering to a niche and valuable audience, promotional umbrellas can be a better choice compared to other promotional items such as pens, mugs, caps, keyrings, and many more. Promotional umbrellas are regularly used each time there's rain or on a bright, sunny day. These promotional umbrellas make a powerful impact on dozens of potential customers each time they're used. Many companies look at promotional umbrellas as a generous and thoughtful corporate gift. Promotional printed umbrellas are definitely a "step up" from the usual promotional items, and are well appreciated by loyal clients, especially, when they are caught in an unexpected thunderstorm. Wh