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Knowledge Base Articles

  • Think Ahead With Promotional Gifts

    Marketing experts, across the globe, are unanimous in two points with reference to promotional gifts:- Any company can use promotional gifts to promote their business The future use of promotional gifts will only increase and they will be more effective in times to come. What makes promotional items a promotional vehicle of the future? Online experts believe that in future companies will try to concentrate on selective audience and will focus their strategies on niche markets. A research paper from Baylor University indicates five recent trends in relation to promotional products:- Advertisers are only beginning to learn the advantages of a complete marketing strategy comprising of both mass media advertisements and promotional gifts. There is too much congestion in the mass media which is creating an ever-increasing opportunity for promotional gifts programs. Companies have realized that in case of mature markets, especially i   
  • A Water Bottle With A Straw - A Useful Tool

    A water bottle with straw is a useful tool for a marketing tool or as an addition to any athlete's kit of equipment. Hydration is an important part of good health, which makes bottles of all sorts an ideal candidate for a good advertising campaign. As all people, not just sports enthusiasts, can benefit from having a high quality water bottle, companies are taking advantage of this to reach large audiences of individuals with a broad range of interests. This can lead to a unique situation for both the company and for the consumer. Whether you are looking for a bottle to call your own, or if you represent a company seeking to do expanded promotions, there are a few things that you need to keep in mind. A water bottle with straw can be used to ensure proper hydration. This is the most obvious use of this style of bottle. However, most people do not realise how useful these bottles are at preventing you from drinking too much too quickly. When the   
  • Promotional Products Guide

    Promotional Products Specialists Who doesn't love receiving a free gift? Think about every convention, event, expo, or trade show, that you have ever attended. Chances are the phrase, "I really can't wait to get some free stuff" crossed your mind. You might find it hard to believe but companies live for this. It's a chance to give you, the consumer some type of promotional product in hopes that you will use it or keep it with you. They know that in the future you will promote their company by showing their promotional item to a friend, colleague, or just about anyone. These promotional products can be just about anything: shirts, bags, hats. You name it and it can be a promotional product. Promotional products are not only a superb tool in getting your company recognized, but a necessity. Purchasing a promotional product can go a very long way. Will results be immediate? In some cases, yes. But if you don't see the benefits right away they'll come in due time. Take my own stor   
  • What to Consider When Looking for Promotional Water Bottles

    Have you made the decision that you want to start investing in water bottles for your company? Do you want to use them as rewards and incentives for employees? Do you want to use them as a promotional product to help get your name out to the public to aid in advertising? If you answered yes to any of these questions then investing in promotional water bottles is a great way to achieve each of these things. Consider Quality Before you rush out and order your promotional bottles you want to make sure you are getting something of quality. Do not rush into purchasing water bottles that will not stand up to regular use. Those that receive the product that you select will take into account that although you are giving them something free, you did not consider getting something of quality. More than likely you may leave the impression that you are cheap and the product will go unused by those that received it, completely defeating the purpo   
  • The Top Ten Reasons Businesses Use Promotional Items

    Trade Show Promotion The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors. Customer Retention, appreciation Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom. Goodwill/ Enhance Image In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio   

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