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Knowledge Base Articles

  • Promotional Gifts - Successful Marketing Tools

    Marketing forms one of the pillars of any business organisation. The key to successful business lies in effective marketing. The importance of marketing cannot be ruled out especially in a scenario where in each one tries to outdo its other counterparts. Planning a successful marketing campaign is a very challenging task. But your marketing campaign can be a great hit if you use promotional gifts to your advantage. Promotional gifts are the perfect marketing tool that you can offer to your business. Promotional gifts can take your business to new height and get you cash in on lucrative business opportunities. The best part about promotional gifts is that they can be used to suit almost every occasion. Whatever the occasion be it trade shows, seminars, conferences, conventions and exhibitions there is one or the other promotional product for every occasion. Promotional products are a great way to get your message noticed in such occasions. If you want promotional products   
  • 5 Tips on How to Choose Which Wholesale Promotional Products to Offer

    Promotional products are given away primarily to create and sustain interest in a company's products and services. They can be the products itself or, and this happens more frequently than usual, specially made products that are imprinted with the company's name and manufactured exclusively to serve as giveaways. Since promotional products are usually purchased wholesale, even the smallest mistake can land you with thousands of useless giveaways. Thus, before pushing through with the production of your promotional products, make sure first that you've considered all the important factors that can affect it. Tip #1 KNOW WHAT CUSTOMERS ARE LOOKING FOR FROM YOUR WHOLESALE PROMOTIONAL PRODUCTS According to a survey made by the PPA, customers deem the following factors significant when receiving promotional products: Usefulness (98.3%) - Your promotional product must be useful, not just to anyone, but most especially to your targe   
  • Guide to Buying Wholesale Wristbands

    Companies, organizations, schools and marketers understand the value in choosing wristbands for their promotional needs. Whether it is to advertise a company, create awareness or bring to light the need for medical attention in an emergency, wristbands are often the primary marketing tools used by professionals to ensure that their message is delivered. Therefore, it is important to understand the basics of buying wholesale wristbands to make certain that your organization gets its message across in the simplest and most effective way. When choosing wholesale wristbands, your first decision will need to focus on what type of bands best meet your goals. From embossed to debossed, colors and sizes, to the overall cost, there is much to consider to ensure that you select wristbands with the appeal and impact to attract attention. Since wristbands are used to promote a message, you'll want to ensure that the colors will be bright, vivid, and easy t   
  • Marketing on a Budget With Promotional Sports Bottles

    Are you thirsty for success? Why not quench your thirst for visibility with promotional sports bottles. There are many types of sports bottles that are quite affordable and can be used for promotions that are done with a budget that is tight despite the fact that many people are of the view that sports bottles are expensive for advertising. Water bottles present a company with the opportunity to achieve optimum exposure because they are used quite often are easily visible. Water bottles can also be carried easily and these days you can see people carrying them everywhere they go. Promotional sports bottles can be used for many different promotional purposes because of their versatility. They are very good for giving away during sports events especially where people are outdoors and need to remain well hydrated. BPA promotional water bottles are available cheaply in a wide variety including plastic water bottles, aluminum water bottles and sta   
  • Seasonal Promotional Items - Think Beyond the Holidays

    One of the easiest ways to come up with new promotions for your business or organisation is to time your promotional items and business gifts with the seasons. Holidays are always good times for launching promotions, but there's more to the season than special occasions. If you pick promotional items that appeal to people during specific times of the year, you'll find that you get a much higher response rate than if you just send out generic promo gifts. Here are some ideas for taking advantage of specific seasons with your promotions. New Years Promotions  Everyone is turning over a new leaf after the holidays - a new leaf on the calendar that is. Calendars are one of the best promotional items for the turn of the year - but bear in mind that you won't be the only one sending imprinted calendars to your customers in December. Make them stand out by choosing unique calendars, or by taking the idea a step further. You might choose Year-at-a-glance planners, or prom   

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