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Knowledge Base Articles

  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • Use Promotional Items at Trade Shows to Promote Your Business

    Savvy companies today fully understand how competitive business can be. As a result, they do everything they can to promote their businesses in the best and most affordable manner possible. For many companies, this means ordering promotional items from a wholesaler or exporter and then giving them to employees and customers. When handled properly, promotional products can be an integral part of promoting your business. Selecting the right promotional items and corporate gifts is absolutely crucial because it can affect your entire business. The right products can help to convey the right message to current as well as prospective clients. Given the number and different types of promotional items that are available to choose from, the process of choosing the right products can often times be confusing. This is why it is important to spend some time looking for the right supplier and creative products that will convey the message you want to send.    
  • Wholesale Gifts - How To Create Business & Loyalty

    The wholesale gifts industry is estimated to be in $18.01 billion business by the Promotional Products Association International (PPAI). On the PPAI site, they explain how companies now have a more significant grasp of the important correlation between promotional products and business growth. Just think about for a minute how important of a role gifts play in building a business. Being able to give that strategic gift at the right time to the right client is key. It is not because you're bribing your client to do business with you, however it is because you are aware of what they like and you prove to be thoughtful enough to spend your time and money on their needs. That is why the wholesale gift industry is so huge today. We are in the sports memorabilia industry and hundreds of huge corporations purchase sports memorabilia and collectibles to give away to their clients, customers, and employees. Sports incentives work very well beca   
  • Very Personalized Promotional Gifts

    While every company can organize marketing campaigns through traditional advertising methods, advertising through promotional gifts can bring very good results as well. It is possible to personalize the gifts to carry the logo or company name on each gift. Here are a few promotional gifts that can be easily personalized. Promotional T-Shirts Since T-Shirts are worn by almost everyone, these make very good promotional gifts. The large area of the T-Shirt lends itself well for printing promotional content like the company logo, name or any kind of slogan. Since T-Shirts are relatively cheap, they can be bought in bulk as wholesale promotional gifts. They come in a variety of colors and sizes which makes them ideal for distributing to a large variety of people. Traveler's Medical/Safety Kit Safety during travel is an important factor, and any gift that caters towards that goal would be highly appreciated and remembered by    
  • Promote a Special Occasion With Promotional Items

    Brand promotion is vital for any business to grow. Branding is one of the most vital concepts in current marketing and advertising world. According to the marketing honchos, branding is far more likely to be manufactured than it is to grow naturally. This means you have to look for ways to increase brand visibility and brand recognition. When it comes to branding, it can be boosted by promotional items by using two main aspects. Those are 'brand image' and 'brand recognition'. A successful and attractive promotional item will serve both of those aspects equally well. While you are choosing your promotional items for any purpose such as trade shows, conferences, conventions, exhibitions, marketing giveaways, 'thank you gifts', or employee incentives, make sure that they are well designed. Promotional items should be in tune with your company's image, activities, and plans, so that your business gets a relevant boost. In other words, if your gifted promotional items don't fit th