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Knowledge Base Articles

  • A Guide to Doing Business Face to Face in China

    Firstly - where do I go and how do I get there? By far the best place to start is with the Canton Fair in Guangzhou - cantonfair.org.cn which runs in April and October. The best way to get there is by flying into Hong Kong either direct or indirect (a short stop over in Dubai is usually cheapest) an economy ticket should set you back around 395. Once in Hong Kong there are a variety of ways of making it up to Guangzhou but I find that the easiest and cheapest way is by train, all trains run from Hung Hom station in Kowloon and arrive at Guangzhou East station in Guangzhou, tickets are around $190HK one way. What paper work do I need? You will first and foremost need a Chinese Visa which you obtain through a Chinese embassy here in the UK - chinese-embassy.org.uk/eng/lsyw/chivisa/. You will need a Letter of invitation from a company or institution in China or Visa Notification Form issued by an authorized unit in China (Visa    
  • How to Find the Best Promotional Items and Corporate Gifts

    As a business owner or corporate gift buyer you know how hard it can be to find just the right promotional items or business gifts. Do a search on Google and you have literally millions of choices staring you in the face. It's hard to find the best deal on the best item. But all that's about to change. I worked in the industry for years and I can tell you that there's a lot of money "left on the table" when you're looking at higher end products and plenty of "overstock" options when looking for the good old cheap promotional items like pens and key chains. For this article I'll focus on corporate gifts and business promotional items. More specifically let's look at those that can be laser engraved since these often carry a higher perceived value by the recipients (when fine woods are engraved, etc.) The first thing you want to do is get some inside information on what the promotional company is paying for a product versus what it charg   
  • Top 3 Reasons Promotional Water Bottle Labels Are A Powerful Marketing Tool

    The average person gets bombarded with thousands of marketing messages every day- we wanted to take the time to help beleaguered marketing professionals better understand why promotional water bottle labels can help them maintain the holy grail of marketing- top of mind awareness. So, what's important to break through all the noise? First, you have to provide good service or an excellent product. Without that, a business has to rely upon one time users which isn't a sustainable business model for long. Next, you have to get in front of your target market. With all the technology and noise out there, that's the hard part. Here are our ideas of why promotional bottled water works for marketing these days: #1 Promotional Water Bottle Labels Meet A Specific Need Water. Food. Shelter. These are the basic human needs. Without those, you die. In fact, we can only go a few days without water, so when you hand your prospects or custome   
  • A Water Bottle With A Straw - A Useful Tool

    A water bottle with straw is a useful tool for a marketing tool or as an addition to any athlete's kit of equipment. Hydration is an important part of good health, which makes bottles of all sorts an ideal candidate for a good advertising campaign. As all people, not just sports enthusiasts, can benefit from having a high quality water bottle, companies are taking advantage of this to reach large audiences of individuals with a broad range of interests. This can lead to a unique situation for both the company and for the consumer. Whether you are looking for a bottle to call your own, or if you represent a company seeking to do expanded promotions, there are a few things that you need to keep in mind. A water bottle with straw can be used to ensure proper hydration. This is the most obvious use of this style of bottle. However, most people do not realise how useful these bottles are at preventing you from drinking too much too quickly. When the   
  • 3 Essential Places To Visit In Shenzhen, China

    Shenzhen is a city of over 12 million people located in Guangdong Province, China, directly on the border with the New Territories of Hong Kong. It's likely that your travel guide to China does not say much about this city except to dismiss it as industrial and good only for cheap knockoff shopping. Similarly, if you ask people in Hong Kong about Shenzhen, they will pretend to think it's still a small town full of knife-wielding thieves and you shouldn't even consider going there. Both these impressions couldn't be further from the truth. Shenzhen's incredibly fast growth is the reason travel books are out of date, and perhaps Hong Kong people's snobbishness about the city stems from a certain fear and envy of this shiny wealth center on their doorstep! Modern day Shenzhen is a vibrant, cosmopolitan city that offers a wide range of cultural and leisure venues for tourists, as well as unrivalled shopping and dining. If