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Knowledge Base Articles

  • Personalized Water Bottle Marketing - 4 Tips for Greater Success

    A personalized water bottle can make a great marketing tool as it's an inexpensive yet effective way to disseminate information about your company. According to a recent study, on average, drinking wares have a per-impression cost of $0.004 and get you a bit over 1,300 impressions over their useful life. You can have lower per-impression costs with other promotional products and you can have more impressions too. Think personalized bags and shirts. However, not every occasion calls for a bag or a shirt. As a matter of fact, some call for a water bottle. Since not everybody who's determined that giving away a personalized water bottle or two gets the full effect, here are four tips to help you market with water bottles more successfully. 1. A Personalized Water Bottle That Stands Out Works Harder For You In the world of personalized products marketing, "He who screams louder gets the attention" becomes "He who stands o   
  • Why Custom Water Bottles Are An Excellent Way To Promote Your Brand

    Customized water bottles featuring your logo or branding are an excellent idea for a promotional giveaway item that will fit in well with almost any event or situation that you can think of. These days pretty much everyone uses a reusable water bottle, not just for going to the gym but also to carry water with them on a day to day basis wherever they are going. A growing number of people take water to work, when out walking and even when running errands. When you put your brand on their water bottle you are guaranteeing some extra exposure for your company. Let's take a look at some of the main reasons why custom water bottles are a great tool in your marketing arsenal. Increasing Your Brand's Visibility As touched on above, handing out some customized H2O bottles can help to increase your visibility simply by getting your name and/or logo in front of as many people as possible. Even if we consider only the person who ends up receiving   
  • Prefer Apparel as Promotional Items

    Pens, mugs, mouse mats, umbrellas, conference folders, carrier bags, disc holders, pen stands; all of them have made their foray into the promotional category. They have been in use for various occasions and each item has its own set of advantages to offer. Every promotional item has something unique about it that makes it different from others. Another promotional item that is known for its distinctive nature is promotional apparel. They make fro a great promotional item and have the potential of bringing the very best to your business. Promotional apparel has the ability to take your message to all corners of the city. The best part about promotional apparel is that they don't restrict you to a particular place and keep your brand name confined to a particular surrounding. Promotional apparel is something that will keep your brand name on the move and keeps spreading your message everywhere. The reach and the exposure that promotional apparel has to offer make for its USP. T   
  • Wholesale Drop Shippers: Does Starting a Big Online Store Mean Easy Money?

    When people think about the business of wholesale drop shipping, they think: Easy money. Since when has any business been easy money? It all takes work. The problem is that some random person goes online and hears about how amazing the drop shipping business can be, how it's such easy money, that they're going to open up shop doing auctions or set up an online store. How they can work with anyone from jewelry drop shippers to selling wholesale electronics, handbags, gift baskets, and what have you. They think they're going to make a fortune selling wholesale products on the internet and have them drop shipped directly in wholesale from China. Does anyone else see a problem with what I just said? The overall mentality is flawed. People are thinking in terms of easy money. There is no such thing. Imagine with me for a moment: You run an online store which also sells products on eBay and uses auctions for income. You have    
  • How To Define Promotional Products

    As a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items. Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products. The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used. Rewards for using promotional products Promotional products are flexible, subs   

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