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Knowledge Base Articles

  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Seasonal Promotional Items - Think Beyond the Holidays

    One of the easiest ways to come up with new promotions for your business or organisation is to time your promotional items and business gifts with the seasons. Holidays are always good times for launching promotions, but there's more to the season than special occasions. If you pick promotional items that appeal to people during specific times of the year, you'll find that you get a much higher response rate than if you just send out generic promo gifts. Here are some ideas for taking advantage of specific seasons with your promotions. New Years Promotions  Everyone is turning over a new leaf after the holidays - a new leaf on the calendar that is. Calendars are one of the best promotional items for the turn of the year - but bear in mind that you won't be the only one sending imprinted calendars to your customers in December. Make them stand out by choosing unique calendars, or by taking the idea a step further. You might choose Year-at-a-glance planners, or prom   
  • Learn How to Import Products From China to Sell on eBay

    Chinese wholesalers can give you incredible amounts of cash saved on deals - if you're not being scammed. It is so easy for an overseas dealer to scam you and it is so hard for the United States or eBay to protect you when it happens. So first of all, how do you separate the scammers from a legitimate wholesaler who is offering you great goods. After that we are going to discuss where you can find the best! First of all, how do you separate the scammers from legitimate wholesalers? Well first of all, if it sounds too good to be true, it usually is, so be sure to watch out for all the weird offers that have you wondering "how do they actually make their money?" In order to know a scammer sometimes you have to think like one. Do not be fooled if the websites look professional, professional scammers do professional things. They can have great websites, a great look, and even a catchy slogan. Also, just because the   
  • How to - Importing Products From China For Resale

    Looking to find low cost inventory to sell online is at times challenging. Use caution when trying to import from other countries. There can be many obstacles you have to go thru to actually get the product at a sellable price. Here are some tips to import from China. Things You'll Need     Computer     Internet Connection Instructions         1 If you are importing from China almost all popular items are imitations. Especially if the cost is inexpensive. Even though the item may have the popular name attached to it - it is not authentic. If you want to import from China look for items that are not brand name.         2 Most manufacturers, and this is true in China as well as in the USA, will only sell the product in a certain quantity. So be sure to understand the company's purchasing policy.          
  • Custom Sports Bottles Need to Be Well Designed and of a Good Quality

    Custom sports bottles are an excellent way for companies to promote their brand to athletes. Because hydration is a vital part of a competitor's performance, giving them high quality bottles that are easy for them to use and are convenient not only means that they perform better, it allows them to be constantly aware of your business whenever they participate in sports. This is important for several reasons. First, athletes tend to be very particular over their preferences. If you can snatch the attention of an athlete with a high quality water bottle, it is possible that they will return to your company in hopes of getting an exact replacement for a bottle that they like. This is highly useful, especially if you carry other gear designed for use by athletes. In addition to this, their water bottle is something that that see and use every time that they participate in sports. Because of this, the printing on your bottle can go a long way towards establi