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Knowledge Base Articles

  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example   
  • Why Sports Bottles Trump Plastic Water Bottles

    Buying a case of bottled water is convenient. It cuts down on time for busy individuals especially athletes. They can just grab one and go. But did you know that one fourths of bottled water is tap water? Or that the bottled water industry made upwards of 4 million dollars last year? That's a humongous amount of money for something consumers can get practically for free by the turn of a knob in their own home. Cutting down on buying bottled water is not only great on our eco-system but it also saves money. The best solution for this is to get a sports bottle or a permanent water bottle of sorts which can be customized to fit any design. The most obvious and best reason to own a personalized sports bottle is that it's earth-friendly. Bottled water is typically made out of plastic. Plastic is a big detriment to the planet because for one plastic is made from petroleum which is a limited resource. Two, plastic is mostly non bio-degradable. It stay   
  • Buying Wholesale Pens

    The pen is an essential writing instrument that has become indispensable for the contemporary world. There are many types available; the ever-available ball point pen, the roller ball point, the fountain pen, and the felt-tip pen. This important writing instrument has been around for thousands of years, starting with the quill pen made from bird feathers dipped in ink, to the reed pen or bamboo pen, with its slight and tapered tip. Over time, technology has helped create more functional versions, which do not require elaborate rituals of using. According to history, the ancient Indians were the first ones to use rudimentary pens made from bamboo sticks and bird feathers from India. In the 500 BC, these type of pens were used to write the text in the old literature of Puranas. Mahabharta and Ramayana. Some of the Dead Sea scrolls discovered used quill pens. With the invention of the personal computer with keyboard input methods have rev   
  • Corporate Gifts And Promotional Items

    In the world of business, giving out gifts to clients, employees, business partners, and other business associates is vital and essential. The purpose of giving gifts is to thank loyal clients; attract new prospects; show appreciation to employees; and honor executives or managers. It depends, however, to whom gifts will be given to and the budget when choosing corporate gifts. Usually, corporate gifts are given during special occasions like Christmas party, company anniversary, employee recognition day, retirement, and etc. One can give corporate gift to someone who works in a different company. However before giving anything, one important thing to always keep in mind by the giver is the company policy on giving out gifts. Most companies (big or small) have policy when it comes to giving corporate gifts. Usually, it includes a dollar amount that they can only spend for a corporate present. And while a giver would want to stick with his own