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Knowledge Base Articles

  • What Makes the Polo Shirt a Good Promotional Item?

    When it comes to items that are given out as freebies to clients, customers, and employees, there are some general rules to follow that dictate how successful your promotional items will be. When choosing what promotional items use, and choosing designs for your promotional items, it's always important to let these rules be your guide. A good promotional item should be practical, and it should be portable. Ideally it should also have a certain amount of longevity in terms of how long the item remains desirable, but this is a situational requirement and is not always necessary. Practicality and portability are always absolute necessities, and the presence or absence of these factors are big factors in determining the success of your promotional items, and of any associated advertising campaign. Practicality is perhaps the most important concept when it comes to promotional items. Why? Simply because a practical item gets used, and every use of the item means exposure for    
  • Why Use Promotional Sports Bottles?

    Are you looking for the ideal fund-raiser for your athletic club or sporting team? Do you need a promotional item that will get used and noticed at an outdoor event? Is your band playing at a festival and looking for a unique promotional item to sell and give away? Promotional sports bottles are the ideal promotional tool to use for any of those situations and far more. Why choose promotional sports bottles for your publicity needs? Here are seven good reasons why promotional sports bottles are an ideal promotional giveaway or publicity tool for any outdoor event and many indoor ones. Sport bottles are an increasingly popular way to tote along your favorite beverage. Sporting enthusiasts happily pay up to £15 for a sports bottle that suits their needs. Promotional sports bottles fit your budget. With prices running from 99p to £9, you're sure to find a promotional sports bottle that will meet your budget needs. Promotional sports bottles will fit yo   
  • Promotional Yardsticks - A Winning Trade Show Give Away

    Promotional products are a necessary part of the whole trade show experience. As a participant, you want to excel at building new clients, networking, increasing sales, circulating your brand, and marketing your business. The marketing experts have performed numerous studies time and again proving that promotional gifts enhance these exact tasks. When planning your next trade show experience, you should not be asking yourself, "Am I giving away promotional products at this event?" Rather, you should pose the question, "WHAT promotional items am I giving away for this trade show event?" While any knowledgeable promotions professional can assist you with the decision making process, choosing an item like promotional yardstick would be wise. First of all, the implications during the show are enormously wide. This is a larger quality item - one that visually begs for more attention than smaller items like stress balls, key chains, or    
  • Why Many Businesses Prefer Promotional Products to Advertise Their Brands

    Promotional products can be great tools for creating name recognition and good will of your brands among your customers and prospects. If a particular promotional product is a giveaway at an exhibition or conference, as a hand out to children on their educational visits or an in-store freebie, it is a great approach to use these promotional items to advertise your company name at lower costs. Giving out something for nothing is an excellent way for your business to get your target audience's attention and this is what many businesses are doing these days to boost their sales. Many items fall into the broad category of promotional products. These items might include bottle openers, letter openers, laser pointers, notepads, memo holders, photo frames, alarm clocks, mirrors, cufflinks, make up kits, manicure sets, jewellery boxes, business bags, travel bags, clocks, flasks,gift sets, briefcases, wine sets, puzzles, mobile phone holders, credit car   
  • Cheap Electronics From China, Can They Finally Stack Up Against Big Brand Offerings?

    The title 'Made In China' on an 'unbranded' electronic device five years ago would have been consigned to the bargain bin at Wal-Mart. Ah how times have changed. These days China plays such a big part in manufacturing that for some of the 'cutting edge' consumer electronics technologies it is the no-name brands that are leading the charge and the big name brands that are trying to play catch up. Take for example the fields of car DVD players, LED lighting, solar energy capture, MP4 watches, netbooks and watch phones. These are all areas where 'big name' brands hare struggling, or have not even entered. And there's a good chance that the Macbook Air, IPhone, Nokia N series or Nintendo Wii you plan on upgrading to came from a China factory. So what can home businesses do to cash in on this wholesale electronics revolution of cheap electronics coming out of China? The secret of reselling cheap electronics for