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Knowledge Base Articles

  • Distribution of Promotional Gifts for Upcoming Festivals for Brand Visibility

    Festival season is approaching and the countdown has begun. Now, people are planning to express their warm wishes to dear ones with something impressive, unique, but affordable. With the starting of countdown for festival season (Christmas and New Year), business from various domains, small to large organizations, clubs, and corporate entities are also planning to retain their existing customers with something special; while planning to express their wishes to their employees, distributors, wholesalers and even potential clients with beautifully packed and useful gift items. Presenting latest and trendy gift items to existing customers, employees, potential clients, distributors, wholesalers, and people who are also in touch with your business is a good idea of celebrating festival season and at same time promoting business. Needless to say, it is one of the economic and best ideas of retaining customers and paving way for branding. As far as   
  • What Wholesale Suppliers Are Looking For - Convince Wholesale Suppliers You Can Sell Their Products

    If you are going to meet with wholesale suppliers your purpose is to win their confidence. The initial meetings are similar to job interviews in that you are trying to convince him or her you are the right person for the job, you are the right person to sell their products. Do you prepare for these meetings with wholesale suppliers? If you prepare for job interviews you should also prepare for meetings such as these. The retail industry whether online or in a physical store is in all honesty quite saturated. Many people are trying to break into the industry every day thinking that reselling is an easy way to make money. Wholesale suppliers are easy enough to find thanks to good online wholesale directory listings that have reasonable membership costs as well as free trials or money back guarantees like SaleHoo, Worldwide brands and Doba. The trick lies in convincing the wholesalers to conduct business with you. All the people and companies that   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi   
  • 6 Ways to Put Promotional Note Pads to Work For You

    One of the most versatile promotional items is the ever-popular promotional note pad. This product can find a home with any company or client in any industry. Typically, note pads are used in offices as a way to quickly raise awareness among staff, while providing employees with a practical tool they can use to jot down important notes throughout the day.  You'll see that it won't take more than a couple of minutes of brainstorming to find a use for promotional note pads in your marketing campaign. Here are a few ideas you may never have thought of to get your creative juices flowing: 1. Put promotional note pads in new hire kits. Make new hires feel welcomed to your company by providing them with a promotional gift package on their first day. As part of this package, you can include useful imprinted items like promotional note pads that will help them complete their daily tasks. A quality promotional notepad will raise your employee's morale and show them    
  • Shenzhen Factory Inspection - Making the Best of The World's Manufacturer

    Shenzhen, China may be the biggest city you've never heard of lying in the heart of the Pearl River delta, this amazing place is now home to an estimated 30 million people. It's also part of the world's largest manufacturing hub in conjunction with Guangzhou (another Chinese mega-city only an hour away from Shenzhen). So if you're considering outsourcing your production capabilities sooner or later you're going to spend some time looking at Shenzhen. When you do you'll be amazed at the amount of choice available to the first time outsourcer, there are hundreds if not thousands of factories in the area and whatever your specialisation you'll be able to find a host of companies willing to make your products at competitive rates. In fact it can be that overwhelming amount of choice that can cause headaches for you. How do you know if the supplier you are talking to is ethical? How will you work out whether the workforce isn't made up of child labour? Or wh