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Knowledge Base Articles

  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • What Wholesale Suppliers Are Looking For - Convince Wholesale Suppliers You Can Sell Their Products

    If you are going to meet with wholesale suppliers your purpose is to win their confidence. The initial meetings are similar to job interviews in that you are trying to convince him or her you are the right person for the job, you are the right person to sell their products. Do you prepare for these meetings with wholesale suppliers? If you prepare for job interviews you should also prepare for meetings such as these. The retail industry whether online or in a physical store is in all honesty quite saturated. Many people are trying to break into the industry every day thinking that reselling is an easy way to make money. Wholesale suppliers are easy enough to find thanks to good online wholesale directory listings that have reasonable membership costs as well as free trials or money back guarantees like SaleHoo, Worldwide brands and Doba. The trick lies in convincing the wholesalers to conduct business with you. All the people and companies that   
  • Why Use Aluminum Logo Water Bottles to Advertise Your Company?

    In the world of advertising, whatever draws positive, sustained attention to a product or service and improves its sales is considered a good advertising method. From TV ads to people having a company logo tattooed on their forehead; there isn't much that hasn't been tried in the name of improving profit margins. But one of the most successful ways of selling a company's offerings-and also one of the least expensive-might surprise you: branding promotional products such as aluminum logo water bottles with a company's logo and information. How can some simple water bottles be an efficient means of advertising? To find out, you have to think simple instead of complex. Four Reasons Why Aluminum Logo Water Bottles are Great for Advertising 1. They Get Seen Whether your advertisements are long, expensive TV ads played during prime time or small print ads placed in a local newspaper, they accomplish nothing unless people see them. And   
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • Why Give Away Wholesale Key Chains For Promotional Giveaways?

    When a company has a promotional giveaway, the powers that be often think that they need to have a big product to give away or their customers will not want what they offer. This is not the case. The truth is that something as simple as wholesale key chains can be an effective way to promote your company to customers through a promotional giveaway. With simple promotional items, you reach your customers effectively and you save money while doing so. For example, let's look at two scenarios involving promotional items. If you give away a television with your company logo on it, you spend $500 for the product and one customer gets it. That one customer can show off the television and they will probably be in the paper. This means your company reaches about 200 to 300 people thanks to the promotion of the product and the people who see the product at the customer's home. Now, say instead you give away 100 five dollar wholesale key chains.