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Knowledge Base Articles

  • Why Water Bottles Are Effective Promotional Products For Summer

    With spring season already upon on us and temperatures creeping up to the mid 70's, summer season and summer lifestyle is switching into high gear. People are packing the picnic bag, the beach towel and the trunks for a day at the beach, going down to the shore or out by boat on the ocean and this is a perfect time to start planning your summer promotional giveaways. The obvious choice for marketing buyers and merchandise planners is to replenish merchandise inventories of T-shirts, Shorts and Caps for a summer look, but a simple bottle of water is often overseen as the most effective promotional product in the summer. It is estimated that people drink up to an average of 45% more liquid during a warm summer day, over a day in the winter. Carrying around a bottle of water is not only a convenience - it is a necessity. Overall, the water bottling industry sees a 27% increase in sales of bottled water during the summer month (May-August)   
  • Steps To Attend The Canton Fair

    If you are looking to promote your business in Guangzhou, then Canton Fair is the best event. The trade show is the largest event that is organized in Guangzhou China and is the best platform that showcases China trade. Therefore, it becomes very essential for all business owners to participate in this event, if they want to promote their business in Guangzhou, in particular, or in China as a whole. Given that the Canton Fair is one of the most important events that's organized in Guangzhou, there are certain formalities that need to be fulfilled in order to attend it successfully. Firstly, it is important to obtain an invitation for attending the fair. This can be obtained from a variety of sources including the Foreign Liaison Department of CECF, The Economic & Commercial Counselor's office (Section) of the Embassy (Consulate) of P. R. China, and The Local Representative Offices of China Council for the Promotion of International Trade (C   
  • Why Should a Company Select Promotional Chocolates to Advertise Its Business?

    Promotional goods including printed promotional items and corporate gifts are inexpensive and cost-effective as compared to other conventional channels of communications, yet they are more powerful and effective. Printed promotional items like bottle openers, desk sets, passport covers, purses, jumpers, hats, mugs, pens and pencils and many more are delivered among your target audience while corporate gifts are handed out to business executives and employees at seminars, exhibitions, conferences, trade shows and conventions. These printed promotional goods are highly acknowledged by your recipients as they enjoy receiving and using them and your brand gets exposure on the consistent basis. Promotional items are very effective for keeping your brand name in front of your prospects for a long period of time and reminding them of your company regularly. Among different printed promotional items and corporate gifts, I think that promotional sweets    
  • Promotional Umbrellas - A Practical Gift For Your Business Clients

    Promotional advertising has long been one of the most successful and natural ways for a business to market their products and services. You can find a number of businesses and organizations that will promote and advertise their brand using high-quality promotional umbrellas. Umbrellas are a great way to give a practical gift for your business clients. After all, in areas of the UK where there is a high amount of annual rainfall, promotional umbrellas are a welcome and appreciated gift for business customers who always need a quality umbrella on hand. There are so many choices, styles and sizes of promotional umbrellas to choose from, it can be tough for a company to choose which ones are right for them. However, through some market research and analysis of your company, your marketing team can find the right umbrella to help promote your business and push it to the next level of success. You can make an informed decision about which promotional umbrellas your business clients    
  • Managing a Publicity Campaign for Chinese Wholesale Products

    This article gives readers hints on how they can manage a publicity campaign for Chinese wholesale products without failing on different fronts. It will also provide some information on the best way of penetrating the market and staying relevant when new changes are introduced from time to time. Make sure that your presence in the market is on a firm footing There are many competitors that would like nothing more than to take your place in the market. China is very competitive and you need to consider the following measures as part of you rescue package: Website visitors: You need to be both artful and scientific in the way that you handle the visitors to your website. On the first instance you need to ensure that they are there for a long period of time. On the second instance you need to ensure that they actually buy the products that you are selling. The attraction is the contextual content that you set up. Try