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Knowledge Base Articles

  • How To Give Away Promotional Gifts

    Everybody loves getting things for free, especially if they are useful or brighten up a dreary home or office. A lot of companies use giveaways to help spread the word about their companies. There is a wide range available with everything from pens to lollipops that can be branded with your logo and contact details. With the right promotional gifts you can get more people coming to you. In some ways it can seem counter productive. A lot of things cost money and surely by giving things away you are adding to your costs? How can people afford to do this and still maintain a profitable business? This is why you need to be clever and cunning when giving away free items. One of the most obvious places to offer people free things is during trade fairs or business networking events. It is still important to have plenty of business cards and literature to hand in order to make sure people remember you. However it is also worth adding something   
  • Water Bottles Market Your Company to the Masses

    When you buy a newspaper ad, you pay several hundreds of dollars and you are able to market yourself to a few hundred people. Essentially, you are paying one dollar for each customer. When you advertise on television, you pay thousands and reach a few thousand. In this regard, you are paying about two dollars for each customer that comes in your store. This means if you pay $4,000, you should get about 2,000 customers after the television ad. However, why spend this much and get only a few results when you have something like promotional gift marketing. When you use promotional gift marketing with something like water bottles, you are marketing your company to a lot of people for a very small amount of money. For example, if you spend two dollars on every bottle, and each bottle brings in four customers, you are paying $.50 per customer, and that is much better return on investment than through television and newspaper advertising. How can some   
  • Top 10 Promotional Products

    Promotional products have been in use for quite some time now. They have become one of the most popular promotional strategy and marketing technique. Promotional products encompass in themselves an unimaginable number of products. Well every product has its own set of advantages there are some promotional products that continue to be on the top for certain reasons. Here are the ten most popular promotional products in the business. Promotional pens make for one of the best promotional products in the business. They have been in use for a very long time now and make their appearance almost everywhere. They might sound clichéd but the fact remains that they enjoy a wide reach and exposure. Promotional pens are a cost effective way to get your message across. Another very popular promotional product is promotional mugs. With the great printing area they offer they ensure that your message stands out. The excellent printing area allows you to use larger fonts and large sized   
  • Custom Sports Bottles Need to Be Well Designed and of a Good Quality

    Custom sports bottles are an excellent way for companies to promote their brand to athletes. Because hydration is a vital part of a competitor's performance, giving them high quality bottles that are easy for them to use and are convenient not only means that they perform better, it allows them to be constantly aware of your business whenever they participate in sports. This is important for several reasons. First, athletes tend to be very particular over their preferences. If you can snatch the attention of an athlete with a high quality water bottle, it is possible that they will return to your company in hopes of getting an exact replacement for a bottle that they like. This is highly useful, especially if you carry other gear designed for use by athletes. In addition to this, their water bottle is something that that see and use every time that they participate in sports. Because of this, the printing on your bottle can go a long way towards establi   
  • Custom Water Bottles: Do They Get Potential Clients' Attention?

    In advertising, thinking simple can be as valuable as thinking in depth, especially when you need to cut advertising costs. For many companies, advertising on a budget doesn't entail new solutions; it entails revisiting old solutions with new insight, such as advertising with promotional products. The promotional products industry generates billions of dollars annually, and the reason is simple: promotional products-also known as corporate giveaways-actually work. According to Promotional Products Association International (PPAI), a research organization started in support of the international promotional products industry in 1904, 76% of people that receive giveaways remember the products' information, and trade booths that feature at least one giveaway are 50% more likely to be visited than booths that feature none. PPAI's statistics reveal the efficacy of giveaways. But the concern remains about whether some giveaways are more effective than