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Knowledge Base Articles

  • Promotional Gifts - Bringing Success to the Business

    Promotional gifts celebrate professionalism and togetherness. They are used as incentives for both employees and clients. They bring manifold benefits - earn goodwill from clients and employees both; improve productivity levels; give an opportunity to promote an organisation; brand awareness; enhancing present customer relationships; strengthening the company profile and even give long term benefits to an organization. They are beneficial to all companies whether large or small, start-up or established and are widely appreciated because they appeal to all age groups. Some promotional gifts which are hugely popular and are used regularly are promotional pens, promotional mouse mats, promotional umbrellas, promotional calendars, promotional watches, promotional golf balls, promotional mugs, promotional folders, promotional shirts, promotional caps, and many more. The main idea behind distributing promotional gifts is to endow customers with something they can use on a daily basi   
  • Common Mistakes When Capitalizing On Promotional Bags

    Promotional bags have given businesses an affordable option for building up their brand to potential customers. With conventional advertising, you would need to allocate a considerable amount of money to achieve your goal of increasing publicity. In reality, however, advertising on newspapers or the television can only provide you with limited exposure. For a minimal investment, bags can bring about optimum results in a short period of time. However, you need to bear in mind the following factors to ensure success. Before everything else, you should first determine your intended recipients. Promotional products are effective when given out to the appropriate customer. Check to be sure that the bag you have in mind will match the age, occupation, sex, or location of the customer. You cannot hand out a shoulder bag intended for a lady to a man and vice versa. The best thing to do is look for something that is generic to both man and woman.    
  • What to Consider When Looking for Promotional Water Bottles

    Have you made the decision that you want to start investing in water bottles for your company? Do you want to use them as rewards and incentives for employees? Do you want to use them as a promotional product to help get your name out to the public to aid in advertising? If you answered yes to any of these questions then investing in promotional water bottles is a great way to achieve each of these things. Consider Quality Before you rush out and order your promotional bottles you want to make sure you are getting something of quality. Do not rush into purchasing water bottles that will not stand up to regular use. Those that receive the product that you select will take into account that although you are giving them something free, you did not consider getting something of quality. More than likely you may leave the impression that you are cheap and the product will go unused by those that received it, completely defeating the purpo   
  • Fresh Promotional Product Tactics To Push Company Memorability

    As successful brand-building, company-strengthening and sure-fire marketing components, promotional products have proven to be vital ingredients to the melting pots of both trade shows and marketing campaigns. Yet, many times, and usually more often than not, promotional products find themselves being added and utilized haphazardly, making promotional recipes taste a bit off, a bit short or too full or something. Instead of being out and boldly visible - and preferably being used, repetitively so - promotional items are usually hidden and tucked away in back drawers, left to collect dust and not necessarily accomplish what they were set out or intended to do, which is, to no surprise, promote. Thus, usual promotional-scenarios-gone-wrong involve opening a top desk drawer chock full of multiple brand names inscribed on a clustered bunch of assorted sticky-pads, pens and desk-top calendars of old - all promotional failures. Promotional Loses: May They "R.I.P." What'   
  • Promotional Espresso Cups Will Move Your Business Forward

    If the economy has you feeling like you are running backwards on the treadmill of business, then you need to find the best advertising and marketing medium available today. You need a medium that is low in cost, highly effective, and will reach a large audience all at the same time. What you need is promotional espresso cups. These cups will have your business running forward at a faster pace than any other form of advertising and marketing. This is because traditional forms of advertising and marketing are just too costly, not as effective, and aren't reaching the audience that businesses want and need. They are simply outdated. We're talking about television and radio spots and newspaper ads. Television and radio commercials are just too expensive, costing thousands of dollars, and only run for 30 seconds at a time. Plus, people usually change the channel when the commercials come on. Newspaper ads are even less effective. They can cost hundr