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Knowledge Base Articles

  • Wholesale Lot Plastic Bags - Buy in Bulk With a Wholesale Lot and Save on Your Business Promotion

    Purchasing plastic bags wholesale and in bulk is one of the best promotional options you will find for your retail business. The positives outweigh the negatives by a long shot when it comes to bulk purchasing these plastic bags. Let's take a look at these positives and negatives. Cost savings is one positive of buying bags in bulk that you will feel good about. Buying in bulk means you can high priority when you deal with the supplier, a period of credit for the payment and demand discounts. This allows you to cut costs with out skimping on the benefits you receive. This is the primary reason why retailers purchase their promotional plastic bags in wholesale lots. The design of the bag for a bulk order is more straightforward and easier than designing for many variations. A good amount of thought usually goes into the first few variations. The later ones are then just a modification job and he resulting quality of work is compromised.   
  • Consigning Creative, Unique Gift Products Can Provide High Profits

    Many home business operators create unique logoed and name-dropped gift products using simple product printing equipment. Utilizing simple product printing equipment such as a hand operated pad printer, or dye-sublimation gear, they create gift products quickly, inexpensively, and on a "spec" basis, meaning small quantity. With such equipment, the artwork, which is the valuable component in this idea, can be quickly applied to a blank product for a few dollars in set-up costs, and pennies per item. The value of the blank is thus multiplied many times by the application of a few penny's worth of ink, if that ink conveys a funny image, a souvenir name drop, or a commemorative logo. Here are just two case studies. Ron Ellis was famous for printing on, of all things, coconuts with zippers! Ron, a retired Marine, Shriner, and a professional clown, worked from his home in Albuquerque. He was devoted to children's charities. The coconut supplier produ   
  • Saturate Your Market With the Right Promotional Items

    Many businesses approve of the idea of being able to purchase promotional items and products from an exporter or a wholesaler. This is because buying corporate gifts allows businesses to save the most money possible on promoting their business. Furthermore, due to the large quantities of corporate gifts that can typically be purchased, it is often far easier for a business to saturate their market with promotional items that bear the identity or logo of their company. Through this method, your business can easily become a household name. One of the keys to making this type of advertising and marketing successful for your company is to choose the right promotional materials. The solution can be found by considering the numerous advantages offered by many of the most common corporate gifts and promotional products. Corporate clothing is often one of the most popular types of promotional products. This type of product includes co   
  • Discount Koozies Make Great Promotional Item for Businesses

    When you're marketing a business you want to stand out and differentiate yourself from the competition. So why would you use the same marketing tactics and promotional items, such as business cards, stickers, and pens like everyone else? Those items are all just going to get thrown in the trash. Instead, offer prospective customers something useful, and you may just drum up more business. One promotional item that continues to grow in popularity are koozies, also commonly referred to as "can coolers", "drink huggies," and "can coolers." You've seen them before, particularly at sporting events and on the beach. They're designed to keep your canned beverage cold, without freezing your hand off. Koozies are commonplace at social events like tailgates, parties, beach gatherings, or even among a small group of friends barbecuing on Sunday afternoons. They also are used as party favors for bachelor parties and even weddings! The gre   
  • Retaining Customers With Promotional Products

    Keeping up with your brand name in front of your existing customers is as critical and advertising for your prospects. For small businesses especially, who start out by relying on referrals and word-of-mouth; it is important that you eventually find cost-effective methods through which people can remember you, and find you. Print Media versus Promotional Products While newspaper and magazine advertising is a popular option, it can turn out to be an expensive one, especially for small businesses. Consequently, the creative use of promotional products proves to be more memorable and affordable way to generate brand awareness, as well as recall among your customers. Studies prove that the recall value of promotional products is as high as 76.1% while the value of other advertising media such as banners, television ads and print ads range between 27 and 53 percent. What Makes Promotional Products so Effective? Givi