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Knowledge Base Articles

  • When To Use Discount Promotional Products

    If you're looking for a way to run a successful marketing campaign without dishing out buckets of cash, discount promotional products could be your magic bullet. Discount promotional merchandise gives your company the benefits of traditional marketing, without the ludicrous expenses to subtract from your bottom line. On top of obvious price benefits, cheap promotional products do a better job of captivating your customers in the first place. Suppliers of discount promotional items are making it easy for any size business to gain huge amounts of exposure on a shoestring budget. If you're looking to maximize your return on investment through a truly effective marketing medium, look no further than discount promotional merchandise. Getting Through to Everybody With Discount Promotional Items In the past, the high cost of marketing meant that companies had to be selective about which markets they were targeting. If they picked the wrong one, they were out of luck. A b   
  • 4 Promotional Items With Impact

    Promotional merchandise can be extremely effective in creating a physical presence for a brand or corporate image. The general rule is the better placed the merchandise, the higher the impact. Good quality promotional products, particularly long lasting items, have a continuum of uses and applications that make them work well in any environment. An imaginative promotional approach sticks, and it establishes a brand like nothing else. Types of promotional items and marketing values Promotional items are generally valued comparatively on their "retail" value. This is actually a pretty natural response to any gift item. Something worth $10 is more valued than something worth $1. With promotional items, therefore, the perceived value of the items is highly relevant. The novel, mid and high value promotional items, can be very good, even surprising, promotional assets. Their marketing value is considered higher than their retail value, mainly because they're very stron   
  • Custom Keychains for Promotional Giveaways and More!

    Businesses are constantly trying to find ways to promote their products or services using different strategies or marketing tools. Whether you are trying to advertise and raise awareness for your company by giving out free promotional products, or sell something with your brand name and logo printed on them, you can't go wrong either way. Some companies like looking for personalized items they can give out to their clients and customers which they will constantly use on their everyday lives and at the same time promote their business. Some of the most popular products to purchase in bulk and get customized these days are custom keychains. Key chains are used every day by people of all ages to carry with them their house keys or office keys. Therefore giving these out at tradeshows, conventions, conferences or other promotional giveaway events can be just what you need to expand your clientele and leave a great impression of your company to everyone.    
  • Choosing a Safe Reusable Water Bottle For a Promotional Product

    For your customers' health and the health of the environment, choosing a safe reusable water bottle for a promotional product is very important. Everyone knows that the best way to go green with water is to drink it from the tap in a glass. But, that's not practical for people on the go. People on the go need something to put their water in. There are many different types of water bottles on the market. There's the regular plastic ones that you get from your grocery store or gas station. But, there are big problems with those. They are the worse kind you can choose to drink from because they are made of PET (polyethylene terephthalate), which leaks DEHP (Bis(2-ethylhexyl)phthalate) after repeated use and is a probable carcinogen. These also can harbor bacteria in the cracks and crevices, which is not good for health either. The plastic sports bottle is the next reusable water bottle, but is still not that safe. These are made out of po   
  • Promotional Water Bottles Boost Sport and Leisure Marketing Campaigns

    Any business involved in the sports, leisure or fitness industry will never fail to do well in promoting their brand by splashing it onto a water bottle! These are one of the most used items in this industry, giving a range of businesses the perfect opportunity to advertise and build brand loyalty in an innovative way. These products are appreciated by runners; joggers; hikers; cyclists; footballers; golfers; athletes; dancers; gym and fitness class goers; fitness instructors and personal trainers. But they also make a fantastic accessory for anyone else that is on the go such as a commuter or busy mum. Branded they can show off your trademark logo and message making a highly effective marketing campaign because they: o Act as a gift that customers appreciate - thus raising your public image and encouraging brand loyalty o Remind customers about you every time they are used o Go everywhere - imagine how many people will s