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Knowledge Base Articles

  • Promotional Items - Any Time is a Good Time

    If you are thinking of adding promotional items to the scope of your marketing techniques, congratulations. The statistics prove that promotional items increase the effectiveness of several aspects of any business. They can assist you in establishing your brand, enhancing brand identity, encouraging would-be clients to choose you over other competitors. They also have the power to generate fresh leads and raise the response rates for direct mail strategies. Furthermore, promotional products add to the success of trade shows and in the end facilitate customer loyalty. The next opportunity for you to invest in a promotional product campaign is just around the corner. Reflect on the following examples for inspiration on your next marketing strategy. o Build customer loyalty. Promotionals can help your clients establish positive associations about your company. Free products make an impression and increase the likelihood that people will return to your business. The studies    
  • Cycling Water Bottle - The Environmental Drinking Gear

    Contrary to what its name might imply, a cycling water bottle is not actually just for cyclists or sport enthusiasts. The title of this kind of drinking bottle has is simply derived from its functionality and line of features. For example, its slick and portable shape makes it be able to be brought along by cyclists. Also, its retractable drinking socket makes it easy and convenient for cyclists to rehydrate even while they are in the middle of a pedaling. But, just as I've mentioned, this kind of drinking bottle is not just what its name suggests. The portability of a cycling water bottle makes it a good choice for explorers and travelers, or even for daily usage of people going about their business. Students, for instance, bring this kind of bottle with them to school in case they grow thirsty during and between classes. But not only that, as many environmentalist individuals and groups out there are recommending people to use this kind of wa   
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • Promotional Conference Folders Should Not Be Forgotten

    If your business is planning to hold an important conference in the near future, or if you are planning a business related seminar, you should first consider purchasing promotional conference folders to hand out to your attendees. Not only will promotional conference folders be a great tool to help you write your schedule and keep your papers together for meetings and seminars, but they can also serve as great marketing tools if you give them away. The following paragraphs will discuss some of the benefits associated with handing out conference folders with your name and company logo. One benefit of using conference folders to help build business is the wide range of prices available for the folders. Promotional conference folders can range from relatively inexpensive to quite costly. This factor is beneficial to you, because it means there are promotional conference folders available to perfectly match any budget. If your business is new, and you can't afford the best, you wi   
  • Which City is the Financial Center in China?

    There is a long time debate in China about the following question: Which city is the financial center in China? If you raised this question 10 years ago, the answer is definitely Hong Kong, but now Shanghai is catching up really fast, and Shenzhen, a city near Hong Kong, is grabbing more attention. Shanghai used to be the financial center of China for a long time. When I travelled to Shanghai I heard quite a lot people talking about the old Shanghai, they said the city used to be called the Eastern Paris in the early 20th century. That city became history when the Communist took power and shut down all stock activities. The old stock dealers were worried about their asset being captured by the government, they chose to leave Shanghai to Taiwan or to Hong Kong, which made this small city full of financial talent. Due to the immigrants coming to Hong Kong, the city developed really fast after the second world war, and made it become a am