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Knowledge Base Articles

  • Using Promotional Polo Shirts To Promote Your Business

    Everyone wears clothing, so why not use it to promote your business? Promotional polo shirts, caps, t-shirts and other swag with your logo on it can promote your business in ways you never thought possible. Here are some unusual ways to promote your business using promotional polo shirts or other promotional apparel. Have a photo contest. Photo contests bring out the competitor in everyone. Offer a free promotional polo shirt with your company's logo on it, and offer a prize for the best photo taken of a person wearing your shirt. Hold the contest in store with customer votes deciding the winner. You get multiple opportunities for promotion - customers must visit your store to get their t-shirt, drop off their photo and vote for their favorites. In addition, you'll get the publicity generated by the contest and the exposure of all those people wearing your logo on their chests. You'll also get great promotional materials for months worth of advertising in the form of ph   
  • Reusable Water Bottles Are an Excellent Promotional Tool For Any Company

    By offering individuals a way to safely drink a lot of water without having to use the cheap plastic bottles that come with most bottled waters, you can appeal to a wide audience of people and have bottles with your brand on it used frequently by the people you want to reach out to. However, there are a few things that you will want to keep in mind if you want to do a promotional branding campaign. First, reusable water bottles are only as useful as the advertising that is put onto them. Once you have selected the specific bottle that you want to use for your branding campaign, you will need to be very careful about the selection of the logo and other information that you put onto the bottle. When you work with a campaign of this nature, your goal is to make certain as many people as possible reuse the bottle so that others can see the brand on the bottle. This means that you must balance attractive bottles with good looking advertisements. The   
  • The Top Ten Reasons Businesses Use Promotional Items

    Trade Show Promotion The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors. Customer Retention, appreciation Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom. Goodwill/ Enhance Image In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio   
  • Water Bottles - Good For the Environment and Customers

    Currently, there is a great deal of debate over the effect bottled water has on the environment around the world. Not only is the process to make the bottles and fill them bad for the environment, but they are often disposed of and not recycled. Each bottle of water can last upwards of 1,000 years and that causes some very serious problems for the environment. Many consumers are now looking for reusable bottles so they can take water and other cold drinks with them wherever they go, and that can mean a big benefit for your company. How does this benefit your company? Well, promotional bottles allow you to market your company to customers through promotional bottles. However, to do this properly, you need to follow a certain set of steps. 1. First, you need to choose good looking bottles. If the bottles are not attractive, then no one is going to use them and that is just wasted money for you. Look at what other people are usin   
  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us   

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