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Knowledge Base Articles

  • Australian Promotional Products That Have Left Their Mark

    Australian promotions are often underrated in Australia for their quality and content. Australia actually produces a lot of major brands known around the world, and the promotional process is the main reason they're so well known. As a matter of fact, the "Australianization" of promotions has created a lot of major brand identities. Promotional products have been many and varied. From shrimps on barbies to Ugg boots, Fosters, Vegemite and Lexus cars, there is s a history of Australian products which have become household identities through promotion. All things Australian- Promotional products that keep on selling Australian promotions are very much lifestyle-based. The big names in Australian products are all linked to living-well in the true Australian sense. The famous brand name Eskies, for example, is a major promotional product. Any such product, to do with sport, all accessories, and any promotional image related to the iconic Australian sports, sells ou   
  • Promotional Travel Mugs for Advertising

    Any business that wants to experience growth must invest in advertising and marketing because without the exposure, the business will remain unknown and will not be able to attract traffic to itself. This is what makes promotional products very ideal for publicity with a view to making a brand visible. Promotional mugs are great for making a business known because they are unique in the promotional products industry. Promotional travel mugs are also long lasting, practical and flashy and are great for creating an impact. Because travel mugs are not expensive, when you customize them with your company's name, logo and perhaps a special message, you make them a giveaway gift that is wonderful and has great value. Travel mugs are also acceptable because of their inclusive appeal making them a gift that can be given to anyone. They will last for long and will be used over and over again. A promotional product that is functional will genera   
  • 4 Promotional Items With Impact

    Promotional merchandise can be extremely effective in creating a physical presence for a brand or corporate image. The general rule is the better placed the merchandise, the higher the impact. Good quality promotional products, particularly long lasting items, have a continuum of uses and applications that make them work well in any environment. An imaginative promotional approach sticks, and it establishes a brand like nothing else. Types of promotional items and marketing values Promotional items are generally valued comparatively on their "retail" value. This is actually a pretty natural response to any gift item. Something worth $10 is more valued than something worth $1. With promotional items, therefore, the perceived value of the items is highly relevant. The novel, mid and high value promotional items, can be very good, even surprising, promotional assets. Their marketing value is considered higher than their retail value, mainly because they're very stron   
  • Enhance Your Popularity in the Market Using Wholesale Promotional Products

    Every company, big or small, looks for a profitable market for the sale of their products. The people who are running any type of business cannot expect the buyers to come and buy their products or get their services without knowing about them. The concept of global market has increased the chances of reaching the entire world market which can be very much beneficial for them. However, it is not an easy task to reach the world market without doing anything for the promotion of their products. As far promotion of these products and their services is concerned, it is done with the help of definite and well-thought marketing strategies. These strategies can be different as they depend upon the products and services that are offered by the promoting companies. The changing scenario of the marketing concepts from all over the world has increased the value of wholesale promotional products. As far as the value of these wholesale products is concerned   
  • Importance Of Having A Good Interpreter in Shenzhen and Guangzhou

    These sectors attract massive volumes of foreign trade which is evident from the fact that Shenzhen's GDP in midst of global recession in 2009 was 820.1 billion USD while Guangzhou had a GDP of $133.5 billion USD. Even in the era of recession, Shenzhen and Guangzhou maintained China's pinnacle position in the electronics market; in fact due to the incentives it offers to foreign businesses in terms of quality and price, they actually helped push China higher on the apex. Be it an industrialist in USA or a electronic parts retailer in Southern Asia, both deem importing from China to be extremely lucrative and two destinations which surely make on the list of business trip to China are Shenzhen and Guangzhou. Shenzhen being home to giants in the Cellular Industry, such as Huawei, ZTE and G Five makes it a must visit. The prestigious Hon Hai group which trades as Foxconn also has its office in the region. The importance of visiting Guangzhou is du