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Knowledge Base Articles

  • Effective Company Promotional Merchandise

    If you're developing a promotional campaign there is usually a purpose, which typically includes putting across a message to a specific target audience in a way that creates a worthwhile outcome, for both you and your audience and includes creating new relationships, or reinforcing existing ones. Promotional merchandise is a great way to connect your campaigns message with your audience on something tangible or useful that people can take away, reuse and be reminded of the message. The more use an item gets, the more exposure it has over its lifetime and the greater the chances are that your message will be seen repeatedly by the same person or at least occasionally by other people close to that individual. Bags are a good way to demonstrate this as everybody uses and needs a bag to carry things around, so if you choose a bag that is strong, secure, roomy and looks good there is a very high chance that it will see continual us   
  • Who Buys Promotional Items?

    The promotional items and associated gift industry is a growth sector with sales soaring in to the billions. Have you ever wondered who buys all these promotional items? If you guessed that the top buyers are big spending blue chip businesses and organizations who want to advertise and market their product lines, you'd be wrong. An industry study identified the top twenty-five industries that purchases promotional items and gifts by the amount spent. The results below might well surprise you. 25. The petroleum industry, including gas stations, oil distributors and refineries 24. The travel industry, including airlines, bus, trains, cruise lines and travel agencies 23. Food processors and beverage bottlers 22. Retailers and shopping malls 21. Pharmaceutical and chemical companies 20. Utilities like gas, electric and telephone companies 19. Telecommunications companies like cell phone and internet provide   
  • Stainless Steel Travel Mugs for Promotional Gifts and Retail Stores

    Looking for the perfect personalized promotional products for your business can be crucial to your budget and advertising effectiveness. There are multiple of popular items used for trade shows, conventions, conferences and other corporate events such as pens, business card magnets, jotters, can coolers and custom t-shirts. You can practically take any product, customize it and use it as a marketing tool for your company. You want to make sure that you give your customers and clients something practical that they will be able to use for their everyday lives. Drinkware can be an effective giveaway item for just about anyone. Stainless steel travel mugs are popular and extremely useful to people who are always on the go. You can get stainless steel travel mugs and personalize them however you want. Get them custom printed or laser engraved with your business logo, a creative graphic design or any text you want. This guarantees that your informa   
  • Cheap Electronics From China, Can They Finally Stack Up Against Big Brand Offerings?

    The title 'Made In China' on an 'unbranded' electronic device five years ago would have been consigned to the bargain bin at Wal-Mart. Ah how times have changed. These days China plays such a big part in manufacturing that for some of the 'cutting edge' consumer electronics technologies it is the no-name brands that are leading the charge and the big name brands that are trying to play catch up. Take for example the fields of car DVD players, LED lighting, solar energy capture, MP4 watches, netbooks and watch phones. These are all areas where 'big name' brands hare struggling, or have not even entered. And there's a good chance that the Macbook Air, IPhone, Nokia N series or Nintendo Wii you plan on upgrading to came from a China factory. So what can home businesses do to cash in on this wholesale electronics revolution of cheap electronics coming out of China? The secret of reselling cheap electronics for   
  • Eco Friendly Water Bottles Are Winners - Good For You and Good For the Environment

    What we need in our lives is more eco friendly water bottles, and less of the disposable ones that have become so popular. Not enough people recycle the plastic water bottles that they pick up from every grocery and convenience store across the country. This is leading to a buildup of these plastic bottles in our landfills that is reaching astronomical proportions. The reason that so many  have made the switch to drinking from these prepackaged containers is that the state of our tap water system has gotten so bad, that there is no denying that it is no longer safe for us to drink from it. This is why it was easy for the slick marketing representatives at the bottling facilities to convince us that their products were the way to go. One of the reasons that I say that we should simply consider using more eco friendly water bottles is  that in all honesty, the prepackaged water that we are drinking may not b   

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