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Knowledge Base Articles

  • Personalised Water Bottles Are a Great Addition to Any Marketing Campaign

    Personalised water bottles are a great addition to any marketing campaign where you wish to have your customers continually use your bottles. For those who participate in sports frequently, being able to keep track of their bottle is vital for their health and hydration as they play. Whether for fun or on a professional level, this need does not change. Because of this, it is possible to take advantage of the needs of the average athlete for your promotions. However, if you wish to do this, you need to make certain that your bottles meet several important criteria. This will determine if your bottles will be used long term by your target audience. Personalised water bottles need to be functional. They need to hold sufficient water to be useful while still having a good shape and high level of durability. If you wish to have athletes pay for your bottles and their personalization on it, you need to make certain that your bottles are stylish. The   
  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    
  • Doing Business in Guangzhou China - Things You Should Know

    Guangzhou is China's third largest city; it sits in Guangdong province and is only a two hour train journey from Hong Kong. It's also less than an hour away from Shenzhen and thus offers convenient access to most of the manufacturing heart of the mainland. It is officially a "mega city" with a population in excess of 10 million people, making it more populous than quite a few countries and it can take a while to get used to the size and sprawl of the city. Guangzhou is extremely popular for foreign companies looking to get a hold in South China, it's location is extremely useful as a transport hub and it can be more cost effective than opening a base in nearby Shenzhen which is closer to Hong Kong and thus is more expensive for property as it serves as an overflow to the island's Special Economic Zone status. Setting Up a Business As with all cities in China there are only three vehicles for a foreign company looking to open a   
  • Promotional Keycain and Auto Promos

    The promotion of your company plays a very important role in your success. Your promotions must be carried out with great care and calculation to increase your company's exposure. Promotional products are suitable for large and small budgeted companies as they provide a wide variety of options. Your company can select from numerous products and you must make important decisions based on your target audience. These products must align with the company's available budget and the people they are targeting. Car and Auto Items have promotional purpose for automotive companies that provide a wide range of products. Most of these promotional products are given away for free with the purchase of a new vehicle. They can also be given during the servicing periods of your vehicle. There are a wide range of products available like air fresheners, floor mats, head rests, tool kits, and emergency kits, all of these are small budget products. The expensive pr   

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