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Knowledge Base Articles

  • 4 Promotional Items With Impact

    Promotional merchandise can be extremely effective in creating a physical presence for a brand or corporate image. The general rule is the better placed the merchandise, the higher the impact. Good quality promotional products, particularly long lasting items, have a continuum of uses and applications that make them work well in any environment. An imaginative promotional approach sticks, and it establishes a brand like nothing else. Types of promotional items and marketing values Promotional items are generally valued comparatively on their "retail" value. This is actually a pretty natural response to any gift item. Something worth $10 is more valued than something worth $1. With promotional items, therefore, the perceived value of the items is highly relevant. The novel, mid and high value promotional items, can be very good, even surprising, promotional assets. Their marketing value is considered higher than their retail value, mainly because they're very stron   
  • Doing Business With China

    The two most over-used buzzwords in business of the last ten to fifteen years are "China's Coming" and "The internet will change everything". Curiously, it's not very often that you hear both buzzwords used together - but why not ? Using the internet to do business with China has to be one of the smartest ideas around. First of all, China has some incredible advantages in terms of trade. It has easy access to raw materials and cheap labour. Its economic base is growing and there is very little that China can't produce. Secondly, it is a massive and growing market for all sorts of products and services and with an increasing taste for western brands. These facts alone make doing business with China a very interesting proposition, let alone the fact that your competitors are already thinking about how they can lower costs and/or expand sales by doing business with China. But there are a number of drawbacks to doing face to face business    
  • Water Bottles - Good For the Environment and Customers

    Currently, there is a great deal of debate over the effect bottled water has on the environment around the world. Not only is the process to make the bottles and fill them bad for the environment, but they are often disposed of and not recycled. Each bottle of water can last upwards of 1,000 years and that causes some very serious problems for the environment. Many consumers are now looking for reusable bottles so they can take water and other cold drinks with them wherever they go, and that can mean a big benefit for your company. How does this benefit your company? Well, promotional bottles allow you to market your company to customers through promotional bottles. However, to do this properly, you need to follow a certain set of steps. 1. First, you need to choose good looking bottles. If the bottles are not attractive, then no one is going to use them and that is just wasted money for you. Look at what other people are usin   
  • How to Calculate Shipping Fees from China?

    Calculating your shipping fees allows you to anticipate the costs involved before physically shipping a package. In the process, you may also elect to pay for and print out a label to save yourself some hassle when shipping packages. Most shipping companies offer an online shipping calculator for you to use when estimating shipping costs or purchasing labels. All that is required are the package dimensions, weight and shipping locations Instructions 1. Measure the length, width and height of the package using a tape measure. 2. Weigh the package using a postage scale. 3. Go to your chosen shipping company's website and click on their "Rates" or "Quotes" section. You will probably be using either the United States Postage Service, UPS, FedEx or DHL -- you can find links to these pages in the References section below. 4. Enter the origination and destination addresses, along with the length, width, height and weight measurements. Click "Next," "Continue" or "Get de   
  • Avoid Using Plastic Water Bottles

    Well you must know that the numbers you are going to see are reflecting the impact of modern habits of drinking water. Although these data may be somewhat questionable and contestable, sometimes if we change our attitude and behavior in consumption, that may lead to benefits for us. Now without wasting time let us look at the facts and numbers related to plastic water bottles. The plastic bottles take about seven centuries before they completely decompose Eighty percent of used plastic bottles are not recycled. Each year in the U.S. thirty eight million plastic bottles used for water go into trash without being recycled It takes ninety million gallons of oil to produce a billion plastic bottles On an average, American people consume one hundred sixty seven bottles of water a year. In Italy every year consumption on an average is of two hundred seventy liters of mineral water and soft drinks