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Knowledge Base Articles

  • Promotional Cool Pens for Students

    While advertising is meant to target a wide audience, there are times when a certain company or product is mainly targeted towards a specific audience, such as the elderly or men. In some cases there are certain products that are geared towards students. With these types of products it's important that the company is able to promote properly by using the right type of promotional item. If your company is looking to gain attention from students, the best way to do so is through the use of promotional cool pens. Promotional pens are the perfect promotional item for students because students of all types use pens on a daily basis! From taking notes to writing papers, pens are a must have for high school, college, and post-graduate students alike. Why promotional pens? Since there are probably hundreds of different types of objects that can be used as promotional items for your company, would you choose promotional pens for students as you   
  • Wholesale Business - What Are All the Significant Functions of Wholesalers?

    Wholesalers are the middlemen between the manufacturers and retailers. They mediate between other wholesalers and retailers as well. They buy products from producers and sell them to retailers. In most of the cases they avoid dealing directly with end users. Their functions include negotiating prices with manufacturers, promoting the business, handling the products, processing inventory and data, pricing, budgeting and financing and assisting the clients in marketing. Though the wholesalers can be eliminated, their functions must be taken care of by some other body like producer or the customer or another mediator. Very few manufacturers will have time to concentrate on such marketing activities and they cannot sell piece by piece according to the end user's requirement. Eventually the consumers will not require products in bulk as well. There must be someone to purchase in bulk from the manufacturers and sell them piece by piece to the end use   
  • Top Promotional Products Under $1

    There are many promotional products out there that can be purchased without spending a fortune. For under a dollar, you can hand over useful and attention grabbing gifts to your guests or clients. This allows you to continue on with your gift giving traditions even if you're on a tight budget. And besides, it's the thought that counts. For events or special occasions, you need to keep your cause on someone's mind. The thought of having your company name, logo or slogan in front of a customer's eye everyday is dream come true for advertisers. On top of that, the beauty about today's promotional products is that almost anything can be personalized with a turnaround time faster than expected. So what exactly can have your logo imprinted on that will cost you less than a dollar per piece? Wholesale promotional ceramic coffee mugs might be the answer. Ceramic coffee mugs are traditional products that are inexpensive and generally attractive   
  • What is the Difference Between Drop Shipping, Light Bulk and Wholesale?

    When ordering products from a retailer, the retailer may utilize different procedures to get the product to the customer or business. The three most popular procedures are drop shipping, light bulk and wholesale. Depending upon the specific order and/or the requests of the customer, one or all them may be utilized. To make the best decision as a retailer, it is important to know the specific differences between each procedure. Drop shipping is an agreement to have your vendor ship directly to your customer. The world of e-commerce has showed a marked increase in the use of drop shipping. If starting your own business online is of interest to you, then drop shipping may be the answer. No need to deal with developing new products, finding a storage area for these products, or developing a shipping/receiving infrastructure. What drop shipping does is allow you to sell high quality products on your website and have someone else worry about getting    
  • Print Your Message Onto Some Promotional Item to Advertise Your Business

    Many businesses have used different marketing techniques to communicate their message through different means of communication channels over the years. These methodologies were costly and time consuming. Then businesses realized that they can make it by investing less money as compared to other marketing campaigns. They decided to use such common things like pens, pen stands, markers, energy drinks, Pedometers, sweets, balloons, bottle openers, briefcases, whistles, badges, key rings, footballs, compasses, Jackets, T-shirts, blankets, sim card products and even DVD players. The main idea behind this method is to print your message onto some promotional item and give away to your target audience and prospects. This technique would not create a well being of your company but it will advertise your brand name at the same time. Just think of a pen stand which you gave away to one of your prospect. This pen stand on his table would advertise your pr