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Knowledge Base Articles

  • Choose the Right Promotional Items for a Successful Advertising Campaign

    Standing firm in the market with an ever-increasing customer base is a main task for every business domain, especially with competition increasing day after day in every field. However, there are a number of options that will be very helpful for you in customer retention. Some main points include better quality, innovations, efforts to develop something unique and quick response to customer queries. These points ensure better and continuously increasing popularity graph. In addition to this, successful and well-strategic advertising/marketing campaigns also play an important role in making people aware of your business. If you represent your business name in an effective and impressive way among target audience, you can achieve the tag of brand name easily. As far as branding is concerned, it is an important part of any business that ensures overall success and growth of business. According to surveys conducted in the market, brand makes the fi   
  • Are Plastic Water Bottles Eco-Friendly? Frank and True Answer Here

    If you ask me, are plastic water bottles eco-friendly, the frank and simple answer is going to be - No. On the contrary they are extremely harmful for the environment. The irony is that though many of us claim to go "green" and say "no" to plastic bags, we still continue to use plastic bottles! The funny part here is that unlike plastic bags which are harmful for the environment alone, the plastic water bottles are actually hazardous not only for the environment but for the user's health too. This is shocking as well as alarming. Here is why I answered no to the question - are plastic water bottles eco-friendly: - Plastic has the property of leaching into the water and contaminating it. Phthalates and BPA are the harmful by-products generated from plastic and consuming water containing these can cause various health problems. - These plastic bottles are not recyclable. In fact not many of us take the due care of throwing them    
  • Keep Your Company Name On The Minds Of Your Customers With Promotional Key Chains

    A key chain or a key tag is a functional item that can be used for a variety of purposes. Most people think that it is used only for keeping keys secure. But these days, with the various types available, it can do more than just hold keys. Promotional key chains fulfill many purposes. Some of the examples include: - There are some which come attached with keyrings and can be used to carry additional items - There are some which comes with a change purse or small wallet so you don't have to take your bulky wallet everywhere you go. - There are some which include flashlights and can help you find your way or dropped items on the way at night - There are some which come with LED light and can help you unlock your car or home quickly in the dark - Some also come with bottle openers, just in case you feel like having a drink in the car. These days, many companies use promotional key chains to advertise and market their brand or business. T   
  • Putting An Extra "Oomph" To Your Promotional Items

    Promotional items serve you well especially when you have a business to run. There are many benefits that these items can give you. Among them are customer satisfaction, employee loyalty, increase employee productivity and so much more. However, if you want to gain those benefits, do them the best way you know how. Give promotional items that are out of the ordinary. First, let us categorize what exactly is an ordinary item given for promotional purposes? These can be the following such as coffee mugs, coasters, t-shirts, umbrellas, and practically anything else usually given as promotional items. What makes these items even more ordinary is the fact that you don't customize it. What is the point of promoting your business through these promotional items if it contains the manufacturer's name instead of your company name and logo? Second, is to address the issue on adding the extra needed oomph to your promotional items. You can start    
  • The Value of Partnerships in Chinese Wholesale Business

    This article is based on the notion that Chinese markets typically encourage cooperation between merchants. This is an important consideration for anyone that wishes to penetrate that market. It is also an important consideration from the perspective that it can make your business much more profitable than its current status. Making the best out of partnerships in Chinese wholesale business The key to long term success in the Chinese wholesale market is to build partnerships. These partnerships will help you to make sense of the market and deal with all the changes that are happening within the industry. You will also get assistance from the various people that are within the loop: Reciprocal assistance: Make sure that you are providing some sort of service in return for the support that you get from your colleagues. If you are aggressively single minded then that might end up killing the business relationships. For example