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Knowledge Base Articles

  • How to Import from China

    China's factories seem to be humming 24 hours a day. Almost anything that you can imagine is made in this country. Because of lower wages and overall costs, prices for wholesale imports from China are almost unbeatable. It's logical to import products that fit your market strategy from China. With some patience and due diligence, you can locate reliable suppliers in China. Instructions         1 Choose one or two narrow product categories to import, initially. If you sell toys, perhaps you can add action figures from China to your product line. If your categories are too broad, you will spend a lot of time finding wholesale distributors and getting price quotes.         2 Find and record the International Trade Codes (ITC) for the products that you want to import at TradeInfo. This information makes it easier to get quotations from different companies, because the codes are used wo   
  • The Best Wholesale Products to Sell Online

    Whether you're a small business, a home-based entrepreneur, or a more established enterprise with a whole horde of employees, finding the best wholesale products you can is key to successfully selling online. Today's consumers can be a fickle bunch, and what works one day could be "old news" by the next. When you sell online, whether through an online auction like eBay, or through your own eCommerce site, you need to have a source for wholesale products that can be as flexible as you require, and as reliable as they can be. Nothing will discourage return visitors faster than the dreaded "on back order" or "temporarily out of stock" messages. Online auctions have become a popular method for selling products online. It's simple to get set up and simple to list products and get started. That does not, however, mean that it is simple to make money. It can be done (many thousands do it every day), but it will take some work and some co   
  • The Top Ten Reasons Businesses Use Promotional Items

    Trade Show Promotion The top reason that companies purchase promotional items is for use in trade show promotions. The categories of items purchased for trade shows run the gamut from inexpensive giveaways to very expensive gifts for executive buyers. The largest volume of trade show sales is in takeaway gifts for exhibition stand visitors. Customer Retention, appreciation Customer retention and appreciation is the second most cited reason for purchasing promotional items. Gifts to existing customers include everything from free sticky note pads sent out by office supply companies to imprinted sugarless mint tins handed to customers after a tooth cleaning at the dentist. Promotional items are an excellent way to show appreciation to your clients for their custom. Goodwill/ Enhance Image In the same vein, many companies use promotional items to increase goodwill and enhance their image. A local business may buy promotio   
  • Use Promotional Items at Trade Shows to Promote Your Business

    Savvy companies today fully understand how competitive business can be. As a result, they do everything they can to promote their businesses in the best and most affordable manner possible. For many companies, this means ordering promotional items from a wholesaler or exporter and then giving them to employees and customers. When handled properly, promotional products can be an integral part of promoting your business. Selecting the right promotional items and corporate gifts is absolutely crucial because it can affect your entire business. The right products can help to convey the right message to current as well as prospective clients. Given the number and different types of promotional items that are available to choose from, the process of choosing the right products can often times be confusing. This is why it is important to spend some time looking for the right supplier and creative products that will convey the message you want to send.    
  • How To Use Packaging To Promote Your Business

    What's the use of having a great product, price, advertising campaign, and other elements of a marketing mix that work wonders for a marketer but that lacks good packaging and aesthetic appeal? Packaging is as important an element of the promotional mix as pricing, features, etc. Packaging in itself consists of various factors that can help a marketer sell the product. In fact, many marketers understand the importance of packaging as it directly influences interest in the mind of a buyer and induces him or her to try out the product outside his or her normal buying pattern. The packaging of a product can work wonders for the business by promoting the product through word of mouth, visual display of product, shelf promotion, etc. Proper planning of packaging gives the product an aesthetic appeal, use of colors makes it attractive and shape may give it a curiosity factor. Safety and security of the product are concerns as well.    

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