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Knowledge Base Articles

  • Wholesale Promotional Products - The Smarter Choice

    Finding a way to promote your business which makes financial sense is not an easy thing to do, most of the marketing methods are extremely overpriced and the results may not be as good as expected. Small business owners who would like to create good branding for their firm will often find themselves limited by the amount of capital they possess. It goes without saying that marketing can be one of the most expensive operations which is required to get a business going, eliminating marketing from the picture would be just like trying to make a plane fly without any fuel. When it comes to advertising and brand building it is important to keep in mind that the first impression is always important, in other words, if you decide to use the cheapest possible TV advertising campaign chances are that the animation quality might not be the best, this being the case your potential customers might create erroneous assumptions about the quality of your busi   
  • Eco Friendly Water Bottle - Even a 5 Year Old Knows It's Benefits

    Let me share a short story with you. It was a pleasant surprise for me. I never knew that a 5 year old would have so much of information about an eco friendly water bottle. Few days back, I and my friends went out to trek a local hill nearby. I, being an active researcher in the field of water purification and eco friendly products, carried my home purified drinking water along and that too in my faithful stainless steel eco friendly water bottle. While some of my friends were not carrying any water and decided to depend on bottled one; some were carrying their home purified water but in plastic bottles. This was not a surprise to me. Millions of people still are unaware about the hazards of drinking impure water as well as of using plastic bottles. In the group of other people who came there to visit, there was this 5 year old girl. She had a minor slip and got hurt. Nothing serious - just a few scratches here and there. Ever   
  • The Top Classes of Promotional Items

    Advertising campaigns that feature promotional items are among the most effective, but you may be wondering what types of promotional items are the most popular. According to the sales figures reported to the Promotional Products Association International (PPAI), these are the top five categories of promotional products and the market share that each of them holds. Promotional Apparel With 22.5% of industry sales, promotional apparel is the leader in categories of promotional items by a runaway 10%. These figures include promotional caps, t-shirts, polo shirts, jackets, sweatshirts - anything that is worn. What makes wearables so popular? For one thing, they appeal to both customers and employees, and are bought for a wide range of reasons. They can be part of a motivational strategy or bought as incentives for staff. In many cases, they are bought for wear as uniforms or to be worn by employees for special events. T-shirts and caps are among the most popular giv   
  • Managing a Publicity Campaign for Chinese Wholesale Products

    This article gives readers hints on how they can manage a publicity campaign for Chinese wholesale products without failing on different fronts. It will also provide some information on the best way of penetrating the market and staying relevant when new changes are introduced from time to time. Make sure that your presence in the market is on a firm footing There are many competitors that would like nothing more than to take your place in the market. China is very competitive and you need to consider the following measures as part of you rescue package: Website visitors: You need to be both artful and scientific in the way that you handle the visitors to your website. On the first instance you need to ensure that they are there for a long period of time. On the second instance you need to ensure that they actually buy the products that you are selling. The attraction is the contextual content that you set up. Try   
  • Green Promotions: Tote Bags?

    Environmental preservation and 'going green' are perhaps some of the most popular buzzwords nowadays, especially when it comes to commercial organizations such as manufacturers. Let's face it, we have very limited resources on our planet earth, and we are quickly running out of them. Clean air, clean water, even land itself is a scarce resource now. Everyone is worried about conserving the environment and saving the world for our future generations. Businesses need to promote themselves, but is it necessary that they do it at the expense of the environment and our natural resources? Green Promotions? Promotional activities are always good for business, but have you really considered what non-monetary costs are involved? Sure, giveaways are a great way to communicate your products or service to the public but that wastes a lot of natural resources. One alternative would be to rely on electronic sources but that doesn't always work eithe