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Knowledge Base Articles

  • Promotional Tactics For Selling Wholesale Sunglasses Items

    Sunglasses dealers usually do not have to put in extra efforts to sell sunglass accessories or sunglass items, because the buyers of numerous sunglasses love to purchase other sunglass items at the time of their initial purchase. However, in certain tough times, shops and retail owners have to think about various promotional tactics to sell wholesale sunglasses items. Moreover if special sunglass items are introduced it becomes necessary to introduce these items to the customers so that they benefit in the long run. Some such promotional tactics are mentioned below. You must have come across or heard about bundle sales by now. These are one of the major selling tactics which is adopted by businessmen and is a way of pushing sales up. This is one of the ways in which a customer is offered one product free on the purchase of a specific number of products. Have you heard about ' buy 2 sunglasses and get one designer sunglass case fr   
  • Keyring Wholesale - One Way of Reducing the Costs of Your Marketing Campaign

    Buying a particular variety of keyring at wholesale rates is one way of reducing the cost involved in your marketing campaign. Keyrings make excellent promotional gift items as they are used by almost all individuals in their every day lives. Whenever they lock or unlock anything they will look at your company's name printed on them. This will embed your company's name in the memories of the users. Whenever they need the products or services provided by your company, they will be reminded of the company whose name they look at every day. They will also recommend you to others among their family, friends and colleagues. In this way a keyring bought wholesale at affordable rates will propagate your company's brand name among a large target customer base. This kind of indirect marketing is not possible with any other medium of advertising. Most wholesalers of these simple yet effective gift items offer advice which helps you in choosing the right    
  • Are Design and Quality Important For Promotional Gifts

    Whether it is your objective or not, gifting promotional items to your clients will not only help you strengthen existing relationships with clients but also enable you to create new ones. Promotional gifts are usually embossed with the company logo letting companies and organisations to stay in the consciousness of customers. Every company is trying to get their brand name in the spotlight and the use of promotional products in this regard has become frequent. Every one wants to select the 'right' product to draw the focus of the customer. In such cases it becomes equally important for companies to pay attention to the design and quality of the products they choose. Who does not like to receive free gifts? And if the gift is appealing and something what you desire, it is like icing on a cake. Gifts like these not only create an impact but are also used regularly. A promotional gift with the right blend of design and quality can help create a need for it. A lack of either of t   
  • How to Find the Best Promotional Items and Corporate Gifts

    As a business owner or corporate gift buyer you know how hard it can be to find just the right promotional items or business gifts. Do a search on Google and you have literally millions of choices staring you in the face. It's hard to find the best deal on the best item. But all that's about to change. I worked in the industry for years and I can tell you that there's a lot of money "left on the table" when you're looking at higher end products and plenty of "overstock" options when looking for the good old cheap promotional items like pens and key chains. For this article I'll focus on corporate gifts and business promotional items. More specifically let's look at those that can be laser engraved since these often carry a higher perceived value by the recipients (when fine woods are engraved, etc.) The first thing you want to do is get some inside information on what the promotional company is paying for a product versus what it charg   
  • Sports Water Bottles Can Be Styled to Your Requirements

    For any business seeking to expand its brand, sports water bottles are a safe option. By giving these bottles away at sporting tournaments or other outdoor events, you can reach a large market of people of varying ages and genders. While not everyone is interested in physical activity, water is a basic necessity. Giving people an easy way to take water with them wherever they go is an excellent way to expose them to your brand. As the logos on water bottles are fairly prominent, you will also be exposing your brand to any who spend time with your customer. This can have a lot of benefits. These benefits can include bringing new customers to your business. As the price per bottle is relatively low compared to other forms of advertising, this can be very profitable for you in the long term. However, picking the perfect sports water bottles for your business can be a very challenging proposition. First, you need to select a style of water bottle.    

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