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Knowledge Base Articles

  • Do Promotional Gifts Really Work?

    Companies spend millions of pounds in promotional gifts. But the question is: Do promotional gifts really work? The answer is yes and no. Promotional products bring expected results when you select promotional items which work with your target audience, a gift which impresses the recipient and compels him to use it. Promotional gifts turn out be a waste of time and money when they are selected without giving a lot of thought. Poorly designed promotional gift disturbs customers, no end. Experts say that many companies distribute promotional gifts to get sonic results but they can get discernible results if they use it in a planned and structured way. That's why it is very important to distribute promotional products which really work with the audience. David L. Weiner, author of the Complete Sales Promotion Handbook for P-H-C-P Wholesalers offers three basic reasons why a company should distribute promotional products to its customers: To generate good will    
  • Mineral Water Bottles - Excellent Promotional Tools

    Mineral water bottles are an excellent promotional tool that can be acquired for a reasonably low price. Whether you attend outdoor events or conventions, water is important to keep guests safe from dehydration. By providing free or low cost water bottles, you can attract more attention to your booth than you otherwise would be able to. However, there are a few things that you will want to keep in mind if you are interested in using this as a promotional tool. First, water quality is as important as the quality of the bottles. Mineral water is highly desired because it is viewed as a healthier alternative to tap water. However, if your mineral water comes in a bottle that contains Bisphenol-A, all of your efforts will have been in vain. There are several different ways that you can take advantage of mineral water bottles for promotion. The first way is to offer the bottles and water for free at events. This style of sponsorship for an event is    
  • Advertising Through Wholesale Promotional Products

    World is moving forward at a very fast rate, with a blink of eye a new technology or company is launched in market. With strong competition going around between all the companies in market advanced advertising techniques are being researched upon. Advertising techniques must be such that they provide maximum number of customers to the companies but with minimum expenditure as possible. Wholesale promotional products are a great leap in the industry of advertising. Wholesale promotional products have the advantage of minimum expenditure as they are ordered in bulk and also can reach maximum customers due to its large number. These products are available in the market in a wide range of products ranging from coffee mugs to clocks and show pieces. These products ensure that the name of the company reaches the maximum number of people as possible. They are an answer to the company's advertising strategy which remains within the designed budget.    
  • How to Find Chinese Distributors

    It is not easy for US exporters to find proper China distributors. The reason is, unlike China suppliers, China distributors do not promote their business in the US. Therefore they are mostly unknown to US companies. However, there are cost-effective ways to find many potential distributors in China to sell your products. Before you set up to physically go to China, you should conduct sufficient research and connection, so that your costly visit could be very productive. It is highly recommended to use government resources. Steps 1 Search online to get general idea of the market situation and distributors in China for products that are similar to yours. China distributors of course focus their attention on China market. So they normally do not have website or web listing information in English. Therefore you need to have an informed person who understand Chinese to help you.    
  • 5 Reasons to Gift Promotional Conference Bags

    Companies greatly benefit by gifting promotional conference bags to the participants. One questions, why these promotional conference bags are good as promotional gifts? Why companies spend so much of their money on these promotional conference bags? There are many reasons but the five important reasons why promotional conference bags are so effective are:- Immediate use: - Promotional conference bags are immediately put in to use. Online experts consider this as a great advantage. You can advertise your products only when people use your promotional bags. If your product is used immediately the chances of its further usage also brightens up which is good for your organization. Targets selective audience: - All attendees of a conference either belong to same profession like surgeons, managers etc. or they promote the same cause like in social conferences. This helps companies to directly reach their niche markets with minimum of efforts. Targets