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Knowledge Base Articles

  • A Promotional Items Primer

    If you're reading this, you're interested in, and probably looking for, a promotional item. Perhaps you have an upcoming trade show or other event, or you're looking for an item to include in your next direct mail piece or as a leave behind for your sales reps. There are thousands of promotional products and thousands of ways to use them. Out of this myriad of options, your goal should be to create the perfect promotional product for your needs, whatever they may be. Hopefully this article can help. What are promotional items? Promotional items are products that have been custom imprinted with a logo and/or message for use in marketing or advertising. Some products are common in everyday life, such as promotional pens, mugs, bags and notebooks. Other products are almost always used in a promotional context, such as stress balls, lanyards and koozies. Sometimes you may be surprised at the variety of things that can be imprinted. Fishing lures, for example, probably don't   
  • How To Define Promotional Products

    As a rule, promotional products are imprinted with a company's name, logo or message. They include both decorative and useful items of merchandise that can be incorporated in marketing and communication campaigns. Items are used to endorse a product, service or company agenda and can include business gifts, and awards, prizes, commemoratives and other decorated or imprinted items. Promotional products that are imprinted and distributed free are referred to as Advertising Specialties. Imprinted promotional gifts that are given as an inducement for a precise action are known as Premiums. Business gifts, awards and items that commemorate are also known as promotional products. The importance of promotional products is in their power to carry a message to a targeted audience. The products are both useful to, and appreciated by, the recipients; consequently, they are retained and used. Rewards for using promotional products Promotional products are flexible, subs   
  • Wholesale Business: How to Start a Beverage Distribution Business

    Combine Wholesale Distribution with the Beverage Industry and you get one of the most profitable and fun businesses in the world. This article will give you an introduction into this great business, how you can start and how much money you can make on each case of beverage sold. Is beverage distribution for you? Find out right now. Beverage distribution is one of the easiest and most profitable businesses I've seen. I like it because you don't need a lot of customers to make a lot of money. You can easily make an extra $5,000 with a few customers. You will see why beverage is one of the best businesses in the world. I started in beverage while I had my tool and novelty distribution business. I was looking for new products, products that I did not need to exchange so often and that I could sell over and over again to the same customers. This last part was key. You see, when I was selling tools I figured th   
  • Super Promotional Products - The Multiplier Effec

    Many products today whether they be promotional or otherwise are very ordinary, run of the mill, and plain average in terms of both their benefits and overall performance. But then there are those special ones that continue to rise above the rest and consistently outperform all of the other competitors. These products are what some in our pop culture would call: the super stars. Well the same is true to some extent with promotional products. Yes, this may come as news to some but all promotional products are not created equal. In fact, there are some promotional products that have super star attributes that simply blow the rest away. These super promotional products are not all in the same category but the main attribute that they all have is what I call the " multiplier effect". Well you ask what the heck is the multiplier effect? Simply put it is the ability of that promotional product to keep on promoting to keep on giving off advertising impressions to more people than jus   
  • Can an Eco Friendly Water Bottle Provide As Refreshing a Drink As Bottled Water?

    You don't have to tell an air traveler to hydrate. This is just a thing air travelers will always find themselves doing. There is nothing else to do on the plane on your way to your destination, so reading, eating, sleeping and drinking are the best things you could do to pass the time. Carrying liquids in cups and bottles through security areas is forbidden, and you surely don't want to pay all that money for a bottle of water on the plane. Looking for a solution? Buy an eco friendly water bottle. One of the very best can be ordered online. The Aqusana "Purity Sport Bottle". It  contains no Bisphenol A or BPA. BPA is a plasticizer that can cause health problems in human beings. The wide-mouth eco friendly water bottle has built in filter cartridge that last 60 days and can filter 40 gallons of tap water removing lead, chlorine, bad tastes and smells. Fill it up at the airport restaurant, bathroom faucet or water   

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