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Knowledge Base Articles

  • Top 5 Benefits of Using Promotional Mugs

    A proven marketing technique that companies use to promote their brand is by using promotional merchandise. One of the most popular items are promotional mugs, where you can customise and print your logo or message for all your customers to see. Here are the top five benefits why you should consider them for your next marketing campaign: 1. Maximising Exposure The obvious benefit of producing your own range of printed and promotional mugs is to get your brand exposed on an item that almost everyone uses everyday. Think about it, since most employees like to have tea or coffee at work, they are bound to find an abundance of mugs in the kitchen. Some people even like to use travel mugs, which are portable and have the potential to be seen by a wider marketing audience. The more people that see your mug, the more exposed your brand gets, and create potential interest from customers. 2. Practical and durable Promotional mugs are items whic   
  • Hottest Promotional Merchandise

    Coffee mugs are very hot promotional merchandise. Eco-conscious businesses are replacing the use of environmentally unfriendly Styrofoam cups with ceramic, glass, and metal coffee mugs for use at work. Promotional coffee mugs also make for excellent employee bonus gifts that can be used at work or at home. Travel mugs are another hot promotional merchandise item, for on the go transport of hot coffee that will not spill and cause a serious burn or ruin suitclothes. Travel mugs keep coffee hot from home to the office, to the conference room, or to a meeting across town. You can give travel mugs with your business boldly printed on the side to employees, business contacts, and friends. Remember to reserve one for yourself as these are really handy coffee transporters as you go about your busy day. Pens, plastic, wood, and metal in ballpoint and felt tip styles are among the hottest promotional merchandise available today. We all use pens every day, at work, at home, on the   
  • Preparing and Attending Canton Fairs - Critical Tips to Bear in Mind

    The bilingual Canton Fairs held in Guangzhou separately in April and October open a great door for businessmen around the world to gather together and explore more opportunities. If you've never been to Canton Fair before and are planning to attend the Fair, here are some tips to make clear what you have to prepare before the Fair and in the Fair. Preparation for the Canton Fair 1. A valid China visa and letter of invitation from a company or any institution in China. Also, register and apply on the official website of Canton Fair: cantonfair.org.cn. 2. Book hotels, and check about the transportation to Pazhou complex. 3. Learn a few basic Chinese daily sentences such as "Ni hao"(Hello), "Xie xie"(Thank you), "Zaijian"(See you). 4. Check which phase of Canton Fair covers your product categories, and acquaint with the map of Pazhou Complex. 5. Check the booth numbers of the suppliers you wish to visit. The boot   
  • Finding the Right Types of Promotional Items

    An increasing number of businesses today are choosing to give out promotional items and corporate gifts to clients and even prospective recruits as a way of increasing brand awareness and engendering customer loyalty. There is an ever increasing array of different types of promotional items you can choose from. This wide diversity can sometimes make it difficult for many businesses to choose which type of items will work best for their promotional needs. One of the most popular and effective types of promotional items you can choose is corporate clothing. Jackets and shirts featuring your company name or logo are always an excellent choice for consumer and employee gifts. Each and every time someone dons one of your shirts or jackets they will be providing your company with free advertising. Keep in mind when looking for an exporter or wholesaler that you should try to find a company that will supply a wide range of different shirts and jackets   
  • Marketing Magic - The Many Uses of Promotional Merchandise

    Promotional merchandise is a dynamic marketing tool that has many uses for almost every business in every industry. Whether you're looking for creative advertising space or just trying to keep in touch with past customers, promotional merchandise is a unique way to get the job done. Red-hot Branding With Promotional Merchandise Successfully branding your company is no easy task. When you think about the fact that the average American is exposed to approximately 247 commercial messages EVERY DAY, you can understand the importance of creating a distinct brand. A brand will separate your company from the overwhelming flood of competitors that are constantly vying for the public's attention. One of the best tools you can use to help build your brand is promotional merchandise. In 2007, a survey organized by Source-e polled a sample of 429 respondents, two-thirds of which were labeled as CEOs, Chairmen, or Managers at their companies. According to the resu   

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